THE the world’s largest hotel company keep showing luxury travel is as much about experiences as it is about high thread counts and service with a smile.

The Luxury Group by Marriott International and Sotheby’s announced plans this week to extend their ongoing partnership for high-end auction experiences through next year. The offer is called “Iconic Pieces. Extraordinary Experiences”. It first launched earlier this year and new experiences will debut in December.

“The expansion of our brand partnership with Sotheby’s reflects our shared belief that true luxury combines both the tangible and the intangible,” George Hammer, global head of luxury marketing at Marriott, said in a statement. “We continue to explore the interplay between art and travel with experiences that not only celebrate our audience’s passions, but also inspire a deeper connection and appreciation for the artistry behind them. As this collaboration evolves, we are excited to leverage our international presence. and the diversity of expertise in our portfolio to surprise our customers with even more dynamic and unique experiences. »

The first two of the new upcoming experiences will take the respective bidders to Europe for incredibly rare deals.

“Grand masters of Geneva: a watchmaking odyssey organized by the Ritz-Carlton” will be auctioned on December 6 as part of Sotheby’s Important Watch sales. This is the first time a Marriott experience will be offered in a live auction. The offering includes an immersion in watchmaking (the science timing) to The Ritz-Carlton Hotel de la Paix, Genevawith experts from the Girard-Perregaux watch brand. The experience includes a hands-on workshop with artisan watchmakers, the opportunity to purchase limited edition timepieces, and a private dining experience at Villa Girard-Perregaux in La Chaux-de-Fonds (the ancestral home of the Girard brand -Perregaux).

Online bidding is currently open until December 10 for the next experience, “A taste of France: an epicurean journey organized by The Luxury Collection.“The winner of the French taste experience will benefit from a stay at the Prince de Galles, a Luxury Collection hotel, Paris; the winner will also receive several culinary trips like a guided day trip to Champagne and afternoon tea with renowned artist and chef Laila Gohar.

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“This collaboration represents a unique fusion of Sotheby’s expertise in curating exceptional luxury collectibles and the Luxury Group’s unrivaled approach to hospitality,” said Eléonore Dethier, Global Head of Partnerships at Sotheby’s, in a press release.. “We are excited to showcase these experiences at Luxury Sales in New York, celebrating the pinnacle of hospitality, craftsmanship and craftsmanship, while creating unforgettable moments for our guests that transcend traditional luxury.

If you don’t win either of these two experiences, don’t worry: additional opportunities between Marriott and Sotheby’s are expected to be announced in 2025.

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