Partnership will foster innovative level-based gameplay, with new features coming in 2025

Palo Alto, California, December 4, 2024 (GLOBE NEWSWIRE) — UTR Sportscreator of world-class tournament management software and the world’s most accurate pickleball scoring system, today announced the acquisition of PicklePlay, a popular platform designed to simplify the process for pickleball players and organizers to connect, find local lots and manage events. This acquisition will help UTR Sports expand its mission of creating more opportunities for players at every stage of the game and deepen its support of local pickleball communities.

“We are excited to welcome PicklePlay to the UTR Sports family,” said Marc LeschlyPresident and CEO of UTR Sports. “By joining forces with PicklePlay, we are enhancing our ability to support local pickleball communities, from casual players to seasoned tournament participants, creating more opportunities for people to engage in fun, knowledge-based experiences. level across the world.”

The acquisition of PicklePlay aligns with UTR Sports’ broader vision to create a seamless global network of pickleball players, organizers and events. Together, the two companies will work to make it easy for players of all skill levels to find opponents, track their progress, and participate in social, recreational, and competitive gaming, while also giving community organizers the tools they need to manage easily pickleball communities.

“With the support of UTR Sports, PicklePlay will be able to accelerate our plans to launch new features in 2025 that will further enhance the player experience,” said Blake Renaudfounder of PicklePlay. “Our goal has been and always will be to make pickleball more accessible, organized and fun for everyone.”

UTR Sports will continue to focus on delivering innovative data-driven solutions that enhance the pickleball experience for players around the world. The addition of PicklePlay’s user-friendly platform will help the company expand its reach to recreational players and community organizers, allowing them to find and organize events more easily and unlock level-based play through to the proven UTR Sports scoring system.

As part of this acquisition, PicklePlay will introduce a series of exciting new features in early 2025. Together, UTR Sports and PicklePlay will help further democratize access to tier-based play, fostering a more inclusive pickleball community and more solidarity that covers all skill levels.

About UTR Sports

UTR Sports’ mission is to connect and grow the sports of tennis and pickleball with accurate global rankings, innovative events and a global community focused on level-based play. The UTR sports platform is powered by our patented scoring technology. UTR Sports provides relevant and valuable technology tools and solutions for players, coaches and organizers. UTR Sports is also the official ranking/ranking and technology partner of USA Pickleball and the Association of Pickleball Players (APP). Visit www.utrsports.net to find out more.

About PicklePlay

PicklePlay is available as a free download on Android and iOS. With almost 150,000 users and growing steadily, it is a leader in the pickleball community. With over 32,000 courts and growing, it will definitely help you find a court in your community or even when you’re traveling. More than 2,250 private groups and community clubs are registered on PicklePlay, helping them communicate and track play schedules. Check out PicklePlay today at: www.pickleplay.com.

CONTACT: Ben Makarenko

UTR Sports

(email protected)