Myntra is entering fast commerce with M-Now, with 30-minute home delivery of fashion, beauty and home products. Piloted in Bengaluru, the service covers 10,000 styles and will expand to 1 lakh styles in the next 3-4 months, said Nandita Sinha, CEO, Myntra. sector of activity.

The service plans to expand to cities such as Mumbai, Delhi, Pune and Kolkata in the coming months.

“Fashion, a very aspirational category, thrives on a diverse selection that allows customers to personalize their complete look,” Sinha said. “Together with brands, M-Now will play a transformative role in advancing our collective mission to expand possibilities in fashion and reshape the lifestyle shopping experience in India.”

Myntra has curated collections from global brands such as Vero Moda, Mango, Tommy Hilfiger, Levi’s and Only, along with premium beauty offerings from Huda Beauty, Mac, Estée Lauder and more. Accessories from Fossil, Armani Exchange and Casio are also part of the portfolio.

On the importance of diversity in selections, Sinha said, “We are truly grateful for Myntra’s strong association with the biggest brands across the world, who are front and center in meeting the aspirations changing countries in terms of fashion. »

Gen Z’s penchant for unanticipated fashion needs is at the heart of M-Now, with D2C and trend-driven brands like Crocs, Bewakoof, Roadster and Campus Sutra included in the offering. “M-Now addresses the ‘here and now’ demand, providing real-time gratification to forward-thinking customers,” Sinha said.

The Bengaluru pilot received an enthusiastic response, with a median delivery time of 13 minutes and strong adoption across categories, from high-end beauty to western wear. “The trust placed in Myntra and our customers’ refined taste for fashion and lifestyle has driven the organic momentum of M-Now,” Sinha said.