Loblaw opens its new ultra-discount grocery store in Brockville, Ontario. today, promising customers will save up to 20% on their groceries and household essentials.

The “No Name” store is located on Parkedale Avenue in Brockville, the third “No Name” store in Canada.

“This innovative pilot store is all about saving customers money,” says Loblaw. “Through thoughtful product selection and cost-saving measures, customers can expect to save up to 20% on their groceries and everyday household essentials. »

“With 1,300 best-selling items, this unique store aims to offer affordability without compromising quality. »

The “No Name” store will have shorter opening hours, with the store open daily from 10 a.m. to 7 p.m.

Loblaw says the new store will have “no refrigeration (no dairy or fresh meat),” limited marketing and no flyers, and that “the smaller assortment means the store is less complicated to manage “.

The stores will offer a “small range of frozen food products,” as well as daily staples, home essentials, baked goods and shelf-stable products, including bread, bagels, apples , bananas, peppers and carrots, according to the company.

“Our goal is simple: to provide food and household essentials in a limited range of national brands and non-branded products at the lowest possible prices,” said Per Bank, president and CEO of Loblaw, in a press release in August.

“Since food inflation took off globally, we have focused on doing everything we can to keep prices lower for customers, including opening more discount food outlets in more locations. regions of the country. This new testing concept allows us to offer lower prices to our customers – it’s a completely different and simplified shopping experience.

Two additional “No Name” pilot stores will open in St. Catharines and Windsor.