A simple scroll through your social feeds is enough to remind you that Doechii is, in fact, that girl. This year, the self-proclaimed Swamp Princess didn’t just land on CosmosList of the best albums of 2024 but won Kendrick Lamar‘s seal of approval, has collaborated with stars like Tyler, the Creator And Katy Perry, And received three Grammy nominations at next year’s ceremony. Oh, and because of the latter, Doechii is honored in Spotify’s Best New Artist campaign, which usually involves a performance at their annual pre-Grammys party. TL;DR: The newcomer is an icon in the making, and her streaming numbers certainly reflect this.

Of course, his star continues to rise after the release of his debut album Alligator bites never healwhich has seen a 175% increase in US Spotify streams (and a 148% increase in global streams!) since December 5th. To say that something changed after she consolidated her respective performances on The Late Show with Stéphane Colbert And NPRThe Tiny Desk Concert would be an understatement.

“We’ve been championing Doechii since the release of her debut EP, so it’s gratifying to see her star grow over the past few weeks. We always knew she was the future. She was featured on our artist program emerging artists, RADAR, in 2022, and has been featured on hip-hop, R&B, and pop playlists including RapCaviar and Today’s Top Hits over the years,” shares Carl Chery, Creative Director and Head of Urban Music at Spotify, in an exclusive statement with Cosmos.

Chery adds: “Visually and tactically, she’s the most impressive live performer I’ve seen in years, and her recent appearances on Colbert and Tiny Desk have proven exactly the level of genius we’ve seen in years. years. Doechii is a force of nature. — freed from conventions, her creativity knows no limits. Alligator bites never heal is just a glimpse of its immense potential, and it’s clear that the best is yet to come. Doechii is limitless.”

The multi-faceted entertainer performed hits like “NISSAN ALTIMA” and “Black Girl Memoir” during his highly anticipated NPR together, cementing its place in pop culture history as one of the best Tiny Desks of all time and garnering 1.3 million views since its December 6 release.

As for her performance of “BOILED PEANUTS” and “DENIAL IS A RIVER” on Colbert, Doechii appeared in an instantly iconic head-to-toe Gucci look and hit all the points with two female dancers whose braids were intertwined with hers . Since December 5, US streams of “DENIAL IS A RIVER” have increased over 170% on Spotify (and 146% globally, NBD).

“I felt strongly inspired by the lineage of Hip Hop and how it contributes to who I am today,” Doechii said of the major moment of Instagramsharing that she choreographed the show herself. “This is my first self-choreographed performance and one of the most important things I wanted to highlight was my connection to Black women through Hip Hop. With the help of hairstylist @malcolm.marquez, we were able to make this symbolic artistic performance a reality in just one week.

Doechii’s dominance has officially expanded beyond his swamp, and it shows no signs of stopping.

Stream Doechii on Spotify

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