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Nouria will acquire Enmarket and expand in the South
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Nouria will acquire Enmarket and expand in the South

This story was originally published on Dive into the C-Store. To receive daily news and information, subscribe to our free daily newspaper C-Store Dive Newsletter.

  • New England convenience retailer Nouria Energy has agreed to acquire southeast operator Enmarket from Colonial Group, based in Savanna, Ga., for an undisclosed amount, the companies announced Thursday.

  • The agreement covers Enmarket’s entire network of 132 convenience stores and 26 car washes in Georgia, South Carolina and North Carolina. The companies did not share an estimated closing date for the transaction, which is subject to regulatory approval.

  • Nouria, which operates approximately 170 convenience stores and 61 car washes throughout New England, will nearly double its footprint and reach three new states — and a whole new part of the country — once the deal closes.

It is unclear whether Nouria intends to rebrand the Enmarket locations under its own banner, but for now, all Enmarket stores will remain operational, according to the announcement. Nouria said she is committed to ensuring a “smooth transition” for Enmarket’s employees, which include approximately 1,300 people, according to Enmarket’s LinkedIn page.

Once the deal closes, Nouria, based in Worcester, Massachusetts, will plant its flag outside of New England for the first time since the company was founded in 1989.

“This acquisition reflects our shared commitment to improving the customer experience and allows us to bring our award-winning service to new communities across the Southeast,” Tony El-Nemr, founder and CEO of Nouria, said in the announcement. “We are confident that this will be a seamless integration that will benefit both our new customers and the Enmarket team.” »

For Enmarket, which was founded in 1964, the deal represents an opportunity to take its retail stores to “new heights” in today’s “dynamic” convenience retail sector, said Christian Demere, president and CEO of Enmarket. Colonial Group.

“This transaction represents a positive step forward for both organizations, allowing each to focus on its strengths while ensuring that Enmarket continues to thrive under Nouria’s leadership,” Demere said in the announcement.

Both companies have put fresh foods at the forefront of their operations over the years, and the deal will likely bring a variety of new offerings to Nouria. The New England retailer offers a variety of sandwiches, subs, wraps, pizza and breakfast options, while Enmarket’s exclusive QSR Eatery and Eatery Express specialize in chicken, fish, hot side dishes and desserts.

The retailers have both revamped their mobile apps over the past year. Nouria did not reveal what she plans to do with Enmarket’s mobile program and loyalty platform.