Sainsbury’s has tapped a familiar and beloved character to talk about its seasonal offerings, in a heartwarming Christmas advert featuring Roald Dahl’s The BFG.

The gentle giant enlists the supermarket’s help for his Christmas dinner this year and meets Sainsbury’s employee Sophie, who knows exactly what he needs.

The two travel together across the UK, collecting cheese, sprouts, salmon and other festive delights supplied by British producers.

With a little magical Phizzwhizzard, the BFG transforms the ingredients gathered on the table into a “delicious” Christmas feast. But the spread is too great for a giant to gorge on.

The commercial ends with surprising a family with the food before taking Sophie back to the store.

Hooray, Kevin the Carrot is back and here to save another Christmas.

This time, the party spirit is stolen by bad, prank treats and it’s up to Kevin – and his partner in crime Katie – to get it back from Prank HQ. Think festive costumes, too-hot-to-handle obstacles, and a trap (we don’t want to spoil it).

Kevin returns victorious (as if anyone had ever doubted him) and the festive spirit is restored, with even the fools learning that “Christmas is better when goodwill is returned.”

This supermarket’s 2024 advert aims to spread some “Lidl magic” this Christmas.

A young girl receives a magical set of golden bells after showing kindness to an old lady. But these are no ordinary bells: ring twice and they will make your wishes come true.

After hanging the bells on the family Christmas tree, everyone gathers around the table to enjoy, but they have barely finished setting up their plates when the first trick arrives.

A young boy transforms a massive plate of Brussels sprouts into Bourbon biscuits, much to the dismay of his mother. Another child wishes for a raccoon that falls into his lap, and then there’s a giant gingerbread man that magically appears in the yard.

If it’s fun to receive, it’s better to give – as the girl teaches her family members. She picks up a gift from the tree and wants to give it into the hands of a young boy who may need it more than she does.

The advert ends by asking customers to donate a toy to Lidl’s in-store toy banks to help those less fortunate this Christmas. The program returns for another year between November 1 and December 16, with more details available via their website.

Morrisons Christmas advert

Morrisons 2024 advertising is set on a Bugsy Malone musical mash-up of “Bad Guys” and “You Give a Little Love,” performed by those returning oven-gloved chorus puppets.

A Morrisons van arrives with all the Christmas essentials, marking the start of preparations for the feast, from marinating the turkey to roasting the salmon. As the musical number intensifies, we are treated to footage of tables of festive treats, sumptuous starters, meaty main course ideas, tartlets and delicious desserts.

It’s all a bit reminiscent of the “Be Our Guest” scene in the original Disney film. Beauty and the Beast film, ending with a family gathered around the table to figure it all out.

Amazon Christmas Ad

Amazon’s festive campaign is punctuated by a cover of the classic 1965 song “What the World Needs Now Is Love.”

Advertising 2024 is set in an old theater, starring a caretaker who sings softly as he goes about his housekeeping duties. Unbeknownst to him, his colleagues around him have noticed his remarkable voice and come up with a cute plan to surprise him.

One morning, he walks onto a stage with a microphone and a backing track ready to play. All he has to do is put on his new tuxedo jacket (ordered and delivered quickly by Amazon, of course), and he will be able to live his artist’s dream for a special moment.

John Lewis Christmas advert

It’s the advert we’ve always been waiting for – and we still have a bit of a wait to go before we see the official John Lewis Christmas 2024 advert.

The department store has so far shared a teaser: the life of a woman told through a pink cashmere sweater given to him by his mother. It introduces this year’s theme, “Giving Wisely,” but alas, that’s all we’ve gotten so far.

“To offer is to know”, we read the summary. “Knowing the people we love and what they love, even if they don’t know it yet. For over 160 years, we’ve been helping our customers find the perfect gift. This Christmas, let us help you find it find. This Christmas, Give knowingly.

Last year’s ad – the candy story of Snapper, the Venus flytrap plant – dropped on November 9, so hopefully the ad reveal is only a few days away.

Tesco Christmas advert

Tesco customers are still waiting to see what their Christmas 2024 advert has in store for them.

Last year’s advert wasn’t released until November 19, which, if they stick to that schedule, suggests there’s still a week or two before it hits screens.

Gift ideas and good deals for November 2024

Deputy News Editor, Digital Spy

Emily is an experienced entertainment writer and editor, reporting on everything TV, movie, soaps And showbiz. An NCTJ qualified journalist with an honors degree in Journalism from the University of Sussex, Emily previously worked at Good morning review, BBC South News And Good to know. She joined Digital Spy as interim deputy news editor in May 2023 and became deputy news editor the following year.
Obsessed with the small and big screen – with subscriptions to every TV and movie service in the world – Emily knows her movie stars from soap stars and is always up to date on the latest reality shows, trailers that just came out or spits off screen. . She has interviewed a number of celebrities over the years, including The Masked Singer host Joel Dommett and GMThis is Kate Garraway (who “loved” her pants).
Emily counts Sharon Horgan and Julia Davis as her television heroes and is a loyal fan of Wes Anderson. LinkedIn