German industrial conglomerate Henkel Group is looking forward to increasing its market share by driving growth in areas such as new energy vehicles, consumer electronics and advanced manufacturing through innovative adhesive solutions in China over the over the next three years, a senior executive said.

As China develops new quality productive forces, innovative technologies drive transformation toward digitalization and low-carbon green development, which has provided companies like Henkel with broader development opportunities, Anna said. An, president of Henkel Greater China.

New quality productive forces refer to advanced productivity liberated from traditional economic growth modes and productivity development paths characterized by high-tech, high-efficiency and high-quality forces, in line with the new development philosophy .

“For example, our comprehensive solutions for new energy vehicles help make vehicles lighter and promote a safer driving experience,” An said at Henkel’s booth at the Seventh China International Import Expo in Shanghai. last week.

Noting that the CIIE has become a vital platform to support collaboration and partnerships, An said Henkel looks forward to bringing more of its sustainable global innovations to the local market, fostering collaboration with local and international companies and by developing alongside high-level players. qualitative development of the Chinese market.

The German company presented its flexible screen protection solution, an innovative encapsulation method designed for high-end narrow-bezel smartphones, offering new design possibilities to its customers this year.

Henkel has steadily increased its investments in China, accelerating local innovation in recent years. It has established an Asia-focused consumer goods R&D center and a South China electronic adhesive application center in the country.

The German company is currently building an adhesives experience and innovation center in Shanghai, as well as a new manufacturing plant in Shandong province.

As the structure of foreign investment continues to be optimized, China saw the high-tech manufacturing sector utilize 77.12 billion yuan ($10.87 billion) of foreign direct investment in the first three quarters of 2024, which represents 12% of the national total, according to the Ministry of Commerce. This represents an increase of 1.5 percentage points compared to the same period last year.

At the same time, Germany and Singapore’s investment in China increased by 19.3% and 11.6% year-on-year, respectively.