THE diving tourism market should be valued at $3.29 billion in 2024, with steady growth expected over the next decade. The sector is expected to grow at a pace 5.5% CAGR from 2024 to 2034, reaching $5.63 billion at the end of the forecast period. Growing consumer interest in unique diving experiences, such as wreck dives, cod holes and minke whale encounters, is driving the popularity of specialty dives. Smaller operators often lead this niche, offering exclusive dives available for limited periods.

To strengthen their business expansion and gain a competitive advantage, companies form partnerships with local tour operators. For example, Dive Adventures collaborates with regional providers to provide comprehensive services, including accommodation, technical tours, dining options and transportation for overseas travelers. This approach helps attract new customers while maintaining high service standards for returning customers.

Key points to remember:

• Based on the type of diver, the active diver segment is expected to account for a dominant 45% market share through 2032.
• In terms of consumer focus, the men’s segment held 60% of the total market share in 2021, and the trend is expected to continue during the forecast period.
• By booking channel, the online booking segment is expected to hold a notable share of 48%.
• In terms of age group, demand in the 26-35 year old segment will continue to grow until 2032.
• Depending on the type of travel, sales in the group travel segment will remain high during the forecast period.
• The United States will emerge as a lucrative market in the North American dive tourism market, registering a CAGR of 5.6% during the forecast period.
• The demand in the South Asia dive tourism market will grow by 8.3% CAGR due to the increasing influx of dive tourists to the Philippines.

Impact of COVID-19 on the dive tourism market

Due to the lockdown restrictions implemented across the world, the demand for the dive tourism market has been dampened. International tourist visits (overnight visitors) decreased by 70% from January to August 2020, according to the United Nations World Tourism Organization, compared to 2019 (UNWTO).

Dive centers in cities have seen a decline in retail sales as well as revenue from dive trips and diver courses. Dive shops on the islands have lost more than half of their business season, which runs from March to October.

However, with the resumption of diving and training programs, the number of divers and diving students is expected to increase. This is expected to propel the market growth during the forecast period.

Who wins?

Leading dive tourism manufacturers are focusing on smart promotional strategies, advertisements and new diving destinations to improve their market sales.

The major players present in the dive tourism market are The Natural Travel Collection Ltd, PADI Travel, Dive The World, Fly & Sea Dive Adventures, World Dive and Sail International, Ultimate Dive Travel, Hidden Depths Dive Tours, Project Expedition, Scuba Travel, Bluewater. Travel, Entrada Travel Group, Island Expeditions Company Limited, Pro Dive Cairns, Dive Adventures, Liveaboard Adventures, National Geographic Expeditions, Deep Blue Adventures, Caradonna Adventures, Advanced Diver Mexico, Asia Diving Vacation, among others.

Global Diving Tourism Market by Category

By type of diving:

• Drift Diving
• Deep dive
• Wreck diving
• Others

By type of diver:

• New diver
• Occasional diver
• Active diver
• Professional diver

By booking channel:

• Reservation by telephone
• Online reservation
• Book in person

By type of tourist:

By type of visit:

• Independent traveler
• Group of tourists
• Package traveler

Report Overview:

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