Birla Opus Paints, a division of Grasim Industries Ltd, on Tuesday announced that it has opened its fourth factory in Chamarajnagar, Mysore. The state-of-the-art, fully automated integrated paint plant was unveiled by Kumar Mangalam Birla, Chairman, Aditya Birla Group.

The factory has officially started commercial production. This new facility will significantly increase the company’s manufacturing capacity to 866 MLPA (million liters per year). The new facility, which adds 230 million liters per annum (MLPA) to the company’s capacity, takes Birla Opus Paints’ total production capacity to 866 MLPA.

This development is part of the company’s ambitious expansion plan, which aims to establish six manufacturing plants with a combined capacity of 1,332 MLPA. Birla Opus Paints, which claims to be the second largest decorative paints player in terms of installed capacity, aims to generate a turnover worth Rs 10,000 crore in the first three years of its inception.

Kumar Mangalam Birla said, “The launch of Birla Opus Paints earlier this year marked a pivotal moment in the Indian paints industry as we look to redefine the industry. The company is progressing as per plan with an impactful journey so far and is on track to achieve the revenue target of Rs 10,000 crore in the first three years of full-scale operations.

He added, “To specifically meet the growing needs of the southern region, our fourth state-of-the-art manufacturing plant in Chamarajnagar supports our growth strategy. This new facility will help us provide quality products and services to our customers with increased responsiveness, underscoring our unwavering commitment to becoming a leader in the decorative painting industry.

The Chamarajnagar plant, with a capacity of 230 MLPA, will produce water-based paints, enamel paints and wood finishing paints. The water-based paints will use advanced emulsions manufactured in-house as a key raw material through a unique polymer synthesis process. Solvent-based paints will incorporate internal resins with designer molecules for improved corrosion resistance, durability, fast drying time and superior gloss. The factory is fully sustainable with zero liquid discharge and is equipped with 4th generation manufacturing technology to ensure rapid supply chain management, zero defects and full product traceability.

Birla Opus Paints previously announced plans to establish six strategically located manufacturing plants with a total capacity of 1,332 MLPA, requiring an initial investment of Rs 10,000 crore. The paints company has already invested a total investment of Rs 8,470 crore (85% of the total project cost). Currently, four factories are operational.

When launched, Birla Opus Paints aimed to offer a wide product selection consisting of over 145 products and 1,200 SKUs, including water-based paints, enamel paint, wood finishes, waterproofing and wallpaper. By the end of September 2024, the company had successfully launched 129 products out of the initial plan of 145+, encompassing over 900 SKUs.

Himanshu Kapania, Director, Aditya Birla Group, said, “Birla Opus Paints continues to progress rapidly on its growth journey. With 4 of our 6 state-of-the-art and fully automated manufacturing plants now operational in Panipat, Ludhiana, Cheyyar and Chamarajnagar, we are well positioned to meet the growing demand through higher supply capacity. The inauguration of our fourth factory marks a key milestone, reinforcing our desire for progress. »