Meta promises “long overdue improvements” to its X competitor, Threads, including more granular search features and expanded trending topics.

First, users will be able to search for posts within a specific date range or from a single account – similar to what X search allows. Threads is also testing a new US trends page that includes additional topics to follow along with AI-generated summaries of what other users are talking about.

Adam Mosseri, head of Instagram, who led the launch of Threads, wrote in an article that testing begins today.

This week has been full of updates on Threads, which is facing increased competition from Bluesky, the decentralized text platform that people have flocked to in recent weeks. Earlier this week, Threads rolled out a custom feeds option that allows users to pin multiple selected feeds to the homepage. Users can create custom feeds for certain topics or accounts, giving them more flexibility beyond the algorithmic recommendations feed or reverse chronological tracking feed. The feature has been around for a while on Bluesky, and Meta announced and rolled out its own copycat version in just a few days.

A long-standing complaint about Threads is that the default home feed is filled with irrelevant, sometimes annoying content from accounts that users don’t follow (Bluesky’s default feed is the opposite). Just yesterday, Mosseri said Meta was tweaking the Threads algorithm to prioritize posts from people you follow, a significant change in how the platform ranks content. There are still questions about whether this change would actually make Threads more current – while it might be several times larger than Bluesky, logging in and seeing posts from two days ago makes Threads seem died.

Bluesky has seen explosive growth over the past two weeks: that’s up to 20 million usersand this week, a million new users are added every day. It’s still a small peanut compared to Threads’ user base, but it’s clearly doing something good – and perhaps giving Meta something to worry about.