TIPS Music Ltd, a music label, has announced a direct strategic partnership with TikTok to promote the former’s music library on the social media platform. It is understood that this partnership will enable non-resident Indians (NRIs) and expatriates (outside China and India) to access and engage with TIPS music.

“We have seen an increased consumption of Indian music globally. Several existing TikTok trends bear witness to this. This direct strategic partnership with ByteDance marks an important milestone in the expansion of TIPS Music’s global footprint and engagement. The TikTok platform has a massive audience and this agreement improves the discovery of our music. I would like to thank TikTok and our CEO Mr. Hari Nair for entering into this direct agreement.” Kumar Taurani, Managing Director of TIPS Music Ltd, said.

The company further stated that this agreement between TIPS Music and TikTok aims to meet the growing demand for Indian music among global audiences.

Odgers Berndtson’s Prasad Medury and Kaushik DasGupta on media recruiting trends and expansion plans in India

Niti Aayog’s WEP partners with Urban Company to empower women

Diljit Dosanjh receives notice from Telangana government, no songs on alcohol or violence at Hyderabad concert

A highway to tap Southeast Asian markets

Follow us on Twitter, Instagram, LinkedIn, Facebook