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Expanded partnership between IBM and Microsoft brings Apptio to Azure Marketplace
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Expanded partnership between IBM and Microsoft brings Apptio to Azure Marketplace

“Our collaboration will improve decision making,” says Dinis Couto, Microsoft’s general manager of global systems integrator business partners.


IBM has put Targetprocess on the Microsoft Azure Marketplace, the first such product from its Apptio subsidiary, with plans to add Apptio Costing and Planning to the market in the fourth quarter and Cloudability in the coming year – all in part of an expanded partnership between the two. tech giants.

As part of the partnership, Redmond, Wash.-based Microsoft will also add Apptio capabilities to parts of its organization, according to a Tuesday release from Armonk, N.S.-based IBM York.

According to IBM, Targetprocess is used by portfolio managers and finance teams to plan and manage budgets and align workforces with various technology priorities.

“Thousands of customers already use the Apptio portfolio to optimize their IT investments, but many of our joint customers need the flexibility to use it on the Microsoft DevOps platform,” said Nick Otto, head of global strategic partnerships at ‘IBM, in the press release. “The introduction of IBM Targetprocess to Microsoft Azure Marketplace, along with the expanded availability of other IBM software around the world, allows us to support our customers on their digital transformation journey with the ease and simplicity of purchasing on the market. »

(RELATED: IBM AI updates include Granite 3.0 and Watsonx upgrades)

IBM, Microsoft partnership

CRN has contacted IBM and Microsoft for additional comment.

Microsoft has invested in its marketplace to enable solution providers to potentially simplify business interactions with customers, find new business opportunities, and improve their relationships with Microsoft.

Earlier this month, Microsoft began allowing partners to sell professional services on its marketplace in the United States, Canada and the United Kingdom

IBM has completed its $4.6 billion acquisition of Apptio, previously based near Microsoft in Bellevue, Washington, in August 2023. IBM has tens of thousands of partners and its consulting arm is No. 6 on CRN’s Solution Provider 500 2024. Microsoft has more than 400,000 partners worldwide.

Dinis Couto, general manager of Microsoft’s global systems integrator business partners, said in the release that “IBM and Microsoft enable customers to efficiently use IT resources and adapt to changing technology needs, by particularly with the rise of cloud-based AI innovation.”

“Our collaboration will improve decision-making, increase productivity and improve IT management for organizations of all sizes,” Couto said.

Targetprocess integrates with Microsoft Azure DevOps and can provide simpler management and cost savings when customers use Microsoft Azure Consumption Commitments (MACC). According to IBM, Targetprocess can provide end-to-end Azure DevOps visibility, support Agile development frameworks, and is essential for spend and labor allocation.

The expanded IBM-Microsoft partnership also means that customers in more countries can get IBM software through Azure Marketplace. New countries where this is possible now include Australia, Germany, the United Kingdom, Singapore, India and Spain, according to IBM.