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Little Caesars® intensifies development efforts in Ontario with the opening of a new Express restaurant in Mississauga
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Little Caesars® intensifies development efforts in Ontario with the opening of a new Express restaurant in Mississauga

Leading fuel and convenience retailer BG Fuels launches first Little Caesars franchise on November 8

MISSISSAUGA, ONTARIO, October 29, 2024 /CNW/ — Little Caesarsthe third largest pizza chain in the world celebrates its 55th anniversaryth franchise year in Canada by accelerating its development efforts in target markets, particularly Greater Toronto Areaand opening new sites with ambitious franchise groups. Today, the company announced the launch of an express restaurant in Mississauga on November 8. Located at 2330 Battleford Road in the Waypoint Convenience store inside the Mobil Gas Station, Little Caesars makes it easier than ever for anyone on the go to enjoy the company’s signature menu offerings, including HOT-N- Pizza. READY® and Caesar Wings. and Crazy Bread®.

The first 100 guests in line at the grand opening will receive a free pizza*. Additional offers will be available for the first 300 guests, including a coupon for one $5 Classic pepperoni or cheese pizza to use on their next visit to Little Caesars, plus an Esso/Mobil Fuel discount card offering $0.05 discounts per liter on fuel up to 50 liters at Esso and Mobil service stations. The celebration will take place from 11 a.m. to 2 p.m. and will include a ribbon cutting ceremony.

Spearheading the operations of the new express site is BG Fuels, a leading fuel and convenience retailer in Canada which operates nearly 250 locations nationwide under the Mobil, Esso and Waypoint Convenience® brands. This collaboration between the two brands marks BG Fuels’ first Little Caesars, with plans to explore additional express locations in the near future.

“The synergies between our companies have been clear from the start and is one of the main reasons we knew this partnership was a natural fit,” said Thea Bournepartner marketing manager at BG Fuels. “Many people who come to the gas station are looking for a quick bite that will satisfy their cravings – or those of their family – while shopping. With Little Caesars’ commitment to delivering big flavor in every bite and using only high-quality ingredients. , our customers will be just as excited as we are about our partnership with the brand.

As Little Caesars continues to expand its presence across Canadathe company is keen to provide franchisees with flexible options to choose from that best meet the needs and preferences of their community. Among these is Little Caesars express, which is designed to operate in an area as small as 450 square feet and requires no more than two employees at a time. By leveraging the gas station’s point-of-sale system and the brand’s efficient operating model, companies like BG Fuels are able to keep operating costs low and margins high in this type of development.

“We know there is strong demand for our brand in a variety of markets and locations, including gas stations and convenience stores,” said Kevin Wintersmanager of franchise development at Little Caesars. “With BG Fuels’ leadership in the industry and commitment to delivering an unparalleled customer experience, we are confident that this partnership is the start of many great things to come in the future.” »

Little Caesars express will be open 11 a.m. to 10 p.m.

Little Caesars is actively seeking qualified multi-unit franchise operators to join its team across Canadaincluding British Columbia, OntarioAnd Quebec. For more information, interested candidates can visit https://littlecaesarsfranchise.ca/.

*Free Pizza Offer – Offer is only available in-store at the following location: 2330 Battleford Rd, Mississauga, Ontario L5N 3K6. The offer is only available on November 8th from 11:00 a.m. and ending once all pizzas have been claimed. The first 100 guests will receive a free medium classic pizza (Pepperoni or Cheese). No purchase is necessary. Limit one free pizza per guest. ©2024 LCE, Inc.

About Little Caesars®
Little Caesars, the best value in pizza*, was founded by Mike and Marian Ilitch as a unique, family-owned restaurant in 1959 and headquartered downtown Detroit, Michigan. It is the third largest pizza chain in the world, with restaurants in all 50 U.S. states and 28 countries and territories.

Known for its HOT-N-READY® pizzas, Crazy Puffs® and its famous Crazy Bread®, Little Caesars uses quality ingredients, like fresh, never frozen mozzarella, Muenster cheese and a sauce made from freshly packaged cheese and matured on the vine. California crushed tomatoes. The brand is known for its innovation and is home to the exclusive Pizza Portal® Pickup, a heated, self-serve mobile order pickup station. Little Caesars is also the official pizza sponsor of the NFL.

A high-growth company with more than 65 years of experience in the $150 billion global pizza industry, Little Caesars is continually seeking franchisee candidates to join the team in markets around the world. In addition to offering the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers a simple operating system, a reputation for taste and value, and strong brand awareness with one of the most recognized in the country, Little Caesar. Little Caesars is proud to be part of the Ilitch Companies family of companies.

To learn more, visit PetitsCésars.ca and follow Little Caesars on TikTok, InstagramAnd X.

About BG Fuels
BG Fuels is a Canadian retail fueling station operator with a national network of nearly 250 Mobil, Esso and Waypoint Convenience® locations. The company prides itself on the safe and reliable operation of high-productivity assets that deliver superior customer value.

BG Fuels is the largest Mobil brand retailer in Canada and holds exclusive rights to develop new retail fueling stations in Loblaw Companies Limited grocery stores across the country. The majority of its Mobil stations are adjacent to well-known grocery store banners such as Loblaws, Real Canadian Superstore, No Frills, Zehrs, Your Independent Grocer, Maxi, Provigo and Fortinos. Through this relationship with Loblaw, BG Fuels is able to offer the highest points rate on fuel in the industry-leading PC Optimum loyalty program.

The company owns the Waypoint Convenience® brand, a new convenience store concept focused on the importance of exceptional customer service in a clean, fresh space that makes customers feel good. The locations feature unique Canadian products that are hard to find outside of their home region, as well as a look and feel that stands out in the convenience store space.

In November 2023BG Fuels was acquired by David Armstrong And Andrew Armstrongwhich also owns Global Fuels, another Canadian branded wholesaler that operates a dealership fueling station network of nearly 250 Mobil and Esso branded locations.

For more information about our brand, locations and more, please visit our website. www.bgfuels.com.

Contact:
Andrea Mazzola
(email protected)

SOURCE Little Caesars Canada