The Refinish division of LKQ Corporation has launched a new private label line, FinishMaster by LKQ, combining the strengths of Keystone Platinum Refinish and FinishMaster Smart products.

This new brand aims to offer premium quality collision refinishing products at a great value, with over 650 SKUs available to over 40,000 customers in North America.

“We partner with best-in-class suppliers to ensure our products meet high quality standards and provide innovative solutions for your success,” said Sarah Collins, director of product management. “Each partner is selected for its commitment to quality and sustainability. With LKQ Refinish, you have a dedicated partner to help you thrive in a competitive industry, delivering the performance you need for your auto body refinishing projects. We are with you every step of the way! »

“To successfully grow your own brand in any industry, it is crucial to meet customer expectations for optimal product performance and quality at great prices,” said Ed Pietrzak, vice president of sales. specialized. “With years of experience at LKQ and FinishMaster, we have established ourselves as a trusted provider of high-quality, cost-effective finishing products throughout North America. FinishMaster by LKQ continues this legacy, offering a complete line of products high performance designed specifically for collision centers, ensuring our customers receive exceptional value without compromising quality.