I think celebrities, watches and minds tend to default to six-figure guys like Chris Hemsworth rock every day. But stars love affordable watch brands like Timex, Casio, Sample And G-Shock Also. They come up with something this cool and hit the “if you know, you know” spot that gets watch heads as excited as a sexy piece of Swiss metal.

Take Timex for example, which will release a watch for £1 in November to honor the Waterbury original price tag of the model. They have partnered with menswear brands like Noah NY to launch limited edition watches that sold out instantly, adding to the hype and demand in the same way as hard-to-obtain Rolexes or APs. These “blink-and-you’ll-miss-it” Timex collaborations have piqued the interest of some leading watch experts, including Will Ferrell. “(Celebrities) want to be relatable, but I also think they really like the watch,” says a jewelry and watch writer. Viviane Morelli.

The actor, known for his rich collection including several Rolliesand a Zenith El Primero, once opted for an affordable Timex Camper on the red carpet. But it wasn’t your ordinary thing Timex motorhomeit was a spicy collaboration with Abu Garcia, a Swedish fishing supply company that could only be found in Japan. A watch aimed at fishermen who end up in Hollywood – I love seeing it.

High-profile men wearing discreet watches are nothing new. When you’re an industry weapon, telling the time is more important than being fashionable, which is why sturdy, affordable watches do just that. It is the watchmaking equivalent of Steve Jobs wearing the same turtleneck, jeans, and New Balance sneakers every day. It doesn’t make any noise, it doesn’t require any extra thought, and it gets the job done.

Another billionaire tech giant and member of the quiet watch gang is Bill Gateswho has a weakness for Casio watches is well documented. You’ll often see him wearing Casio dive watches on black straps, when he wears one at all. Gates often goes without a watch, because when you’re worth over $100 billion, being on time is never a priority.