Sales lofta revenue orchestration platform, called Vidyardan online video platform, as the preferred video partner to help Salesloft users integrate personalized video messages into their email workflows.

Through this partnership, the companies plan to help sellers create unique shopping experiences through personalized interactions and scalable workflows. Key features of the collaboration include:

• Personalized saving and sharing video message directly from Salesloft;
• Leveraging AI-powered insights within Rhythm of Salesloft recommend and prioritize best actions based on engagement in video content;
• Adding videos to email templates and tracking video engagement directly in Salesloft; And
• Streamline sales rep workflows, embed videos in any email, track engagement, and prioritize follow-up actions based on video viewership data.

“Naming Vidyard as our preferred video partner is a strategic move that meets the evolving needs of today’s sales teams,” Lee Zucker, senior vice president of global sales and alliances at Salesloft, said in a statement. “Integrating Vidyard’s video messaging capabilities and engagement signals into Salesloft allows our users to stand out in a crowded digital landscape, enhancing the human element in sales interactions and leveraging customer insights. video engagement to drive higher response rates and improve customer relationships. This partnership allows sales professionals to excel in a market where effective and impactful communication is essential.