Following the release of their first album, DROP, K-pop BABYMONSTER recruits have landed their first major fashion campaign with none other than Moon Boot And adidas.

The two brands have teamed up to launch the perfect collaboration for winterblending the innovative technology of Adidas with the unmistakable silhouettes of Moon Boot. For the accompanying campaign, the brands called on BABY MONSTER and French-Algerian content creator and author Léna Mahfouf.

The collection, available now, includes shoes as well as street-style sportswear, which members of BABYMONSTER and Mahfouf model.

“This is an exciting time for adidas Sportswear – our first collaboration with a brand – and we are thrilled to join forces with iconic snowshoe specialist Moon Boot,” said Aimee Arana, General Manager of Apparel. sports and training at adidas, in a press release. . “Adidas Sportswear aims to combine sporty performance with fashionable style, and that’s exactly what this capsule collection intends to deliver. The new generation is interested in functional fashion, and we want to help them do that by all confidence and comfort Working tirelessly with the Moon Boot team, this range of silhouettes can be paired together or worn separately to create playful looks with a sporty aesthetic for the colder season – we can’t wait to see it. go out into the streets!

adidas’ collaboration with Moon Boot launched globally from November 7 across adidas and Moon Boot on websites, in stores and via the adidas app.