Global leader in digital assets Capital HashKey and Web3 media Decrypt are proud to announce the launch of Layer East Media, an alliance of the most influential Web3 media in the Asia Pacific (APAC) region and the largest in the region currently.

The Layer East Media board is comprised of members from leading blockchain media outlets in the APAC region and beyond, including:

• Europe and United States: Decrypt
• Japan: Crypto Times, Coinpost
• Korea: CoinNess, Token post
• Vietnam: Room68
• Thailand: Cryptomind Group, Addicted to Bitcoin
• Indonesia: Co-investment
• China: PANews, Forward-looking news, Block beats, Every day, Technology flow, Chain catcher, Bloctempo, Blockchain Wu

The official launch is planned with a MoU signing ceremony on November 10 at Thailand Blockchain Week 2024Layer East Media will focus on helping Western Web3 projects navigate and grow their businesses in the Asia Pacific region. Different markets in the APAC region each have their own cultural nuances that shape how organizations should promote their products and services, provide business education to potential users, and ultimately empower their customers.

Layer East Media will help businesses overcome the often daunting challenge of understanding Asia Pacific’s diverse business landscape. The alliance will also contribute to the sharing of relevant information to restart the process of better involving local users.

In this way, Layer East Media will serve as a hub and information exchange center for all industry stakeholders (Web3 media, innovative Web3 brands and even investors and policy makers) across the various markets of Asia- Peaceful.

“We are excited to launch this alliance of Asia’s leading Web3 media,” said Ilan Hazan, co-founder of Decrypt. “This is a step towards reshaping the role of media in the Web3 era. By bringing together leading crypto publications from across Asia, Layer East Media is positioning itself at the forefront of a new media model, one that thrives on collaboration, transparency and innovative business models.

The launch of Layer East Media is a major turning point for Web3 media, said Siya Yang, head of marketing at HashKey Capital. “This moment marks the start of a powerful collaboration, bringing together Asia’s leading blockchain media platforms to shape high-impact narratives, grow the region’s global Web3 influence, and support pioneering Western projects in digital assets and decentralized technologies,” Yang said.

The alliance is based on three founding principles:

• Increase transparency: Provide reliable and accurate reporting in the Web3 space.
• Empowering innovators and investors: Providing information, research and expertise to support informed decision-making.
• Foster collaboration: Connect media and Web3 projects to drive innovation and engagement with users most likely to benefit from their products and services.

These media outlets were carefully chosen after a lengthy prospecting process and ultimately selected on the quality of their news coverage, their commitment to journalistic integrity and their ability to provide accurate, real-time stories from a diversity of perspectives.

Layer East Media board members will benefit from exclusive content and interviews, industry insights, collaborative initiatives, joint events and the opportunity to expand their readership and grow their customer base on several Asian markets and in the region’s rapidly growing digital asset community.

Web3 companies will also benefit from direct media access to members of the Layer East Media alliance, expanded reach to global and local Web3 communities, access to key markets across Asia and collaboration with alliance partners.

Like many of the Web3 projects it will cover, Layer East Media has an official development roadmap. Starting in 2025, the alliance will participate in the largest crypto, Web3 and fintech events and partner with leading venture capital firms and communities to expand its reach and influence.

The alliance is open to all eligible media outlets in the APAC region that share its vision. Media interested in joining can contact the HashKey Capital team via email at [email protected].