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German companies strengthen commitment to Chinese market at CIIE
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German companies strengthen commitment to Chinese market at CIIE

Visitors gather at the booth of German technology group Heraeus during the seventh China International Import Expo in Shanghai. (Photo provided to China Daily)

Envisioning a higher level of innovation capability and opening-up, German companies are strengthening investment in the Chinese market and injecting new impetus into China-Germany cooperation, company executives said at the International Expo import from China underway in Shanghai.

In the new new materials zone of this year’s CIIE, German technology group Heraeus, a seven-time CIIE participant, introduced a range of high-quality materials and advanced technologies in fields such as precious metals, recycling, semiconductors, electronics, healthcare and industrial applications.

“We are delighted to be included in the new area of ​​new materials, which perfectly matches our expertise,” said Jan Rinnert, CEO and Chairman of the Board of Management of the Heraeus Group. “We are excited to see strategically important materials placed in China, where we can contribute further.”

Celebrating its 50th anniversary of development in China, Rinnert said the company views this milestone as a successful result of China’s innovation-driven strategy and emphasis on developing new quality productive forces.

“We operate under the philosophy of “In China, for China” to stay close to our customers and provide timely service. Over the past decade, China has moved toward an innovation-driven economy. We have also invested heavily in our local innovation capabilities. to support that,” he said.

Looking to the next 50 years, Rinnert said Heraeus will continue to strengthen its local innovation capabilities and deepen cooperation to achieve sustainable growth in China.

“China will remain one of the most important markets for us. We will continue to increase our capabilities and innovation capabilities, invest and develop our talents.”

The German technology player hopes to further expand the Chinese market by introducing more advanced products and technologies, advancing investment projects and strengthening local innovation efforts, said Kevin Chen, senior executive at Heraeus, adding that it aims to contribute to China’s economic growth through supporting high-quality development in related sectors.