This article was sponsored by DebugBear. The opinions expressed in this article are those of the sponsor.

Want to make your website fast?

Fortunately, many techniques and guides exist to help you speed up your website.

In fact, last year several new browser features were released that offer:

• New ways to optimize your website.
• New ways to identify the causes of slow performance.

All in your browser.

So this article looks at these new browser SEO features and how you can use them to pass Google’s Core Web Vitals assessment.

Why Website Performance Is Critical to User Experience and SEO

Having a fast website will make your users happier and increase conversion rates.

But performance is also a Google ranking factor.

Google has defined three user experience metrics, called Web Essentials:

• Largest Content Paint: How quickly does page content appear?
• Cumulative Layout Shift: Does content move after loading?
• Interaction with Next Paint: How responsive is the page to user input?

For each of these metrics, there is a maximum threshold that must not be exceeded to pass the Web Vitals assessment.

1. Add instant navigation with “speculation rules”

New key definitions:

When websites are slow to load, it is usually because various resources need to be loaded from the website server. But what if there was a way to achieve instant navigations, where visitors don’t have to wait?

This year Chrome launched a new feature called speculation ruleswho can achieve exactly that. After loading the initial page on a website, other pages may be preloaded in the background. Then, when the visitor clicks on a link, the new page appears instantly.

Best of all, this feature is easy to implement simply by adding a