The Consumer Technology Association announced that Jennifer Witz, CEO of SiriusXM, will deliver a fireside talk at CES 2025. Witz will be joined by Ashley Flowers, podcast host and founder of audiochuck, to explore the evolution of audio and its future.

Witz joined SiriusXM in 2002 and has led the company since January 2021. Addicted to Crime reaches millions of listeners every month. Both will also offer perspectives on the challenges facing audio creators and solutions to drive innovation in the medium.

Gary Shapiro, CEO of the CTA, said: “We are thrilled to welcome SiriusXM to the main stage to discuss the transformative impact of audio entertainment, from satellite radio to streaming and podcasting. SiriusXM is a pioneer, constantly introducing new media and entertainment to nearly 150 million monthly listeners. I look forward to learning more from Jennifer about how technological advancements are changing the way stories are produced and consumed.

Witz commented: “I’m honored to take the stage at CES to discuss the evolution of audio, the impact of technology on media consumption, and how art and science can unite to move listeners around the world. »

“Audio is an incredible way to engage listeners and build deep, meaningful connections through music and storytelling, which is crucial for brands and platforms in today’s crowded media landscape. With Ashley Flowers, who has built a truly passionate and engaged community with Addicted to Crime and audiochuck, I look forward to highlighting the power of audio today as we look to its future.

The conference will take place on January 7 at 11:00 a.m. PT in “C Space” at ARIA Las Vegas. The CES 2025 lineup also includes Panasonic Holdings, NVIDIA, Accenture, Volvo Group and Delta.