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Fox exec questions unverified Netflix figures between Jake Paul and Mike Tyson
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Fox exec questions unverified Netflix figures between Jake Paul and Mike Tyson

Friday night’s fight between Jake Paul and Mike Tyson sparked a distinct skirmish: traditional media versus new technology.

After Netflix issued a press release claiming that 60 million households watched Friday night’s main event, Fox Sports president of insights and analysis Mike Mulvihill. it had to stayvia Sports Affairs Journal: “Nielsen is fully capable of producing a US-only audience number for Netflix the next day, but they can’t do that if Netflix doesn’t ask for it. And why would (Netflix) ask for it when the entire Internet works with its worldwide number without questions asked?

We formulated our article on numbers as Netflix claims, adding that they did not use the traditional average audience per minute figure. This is the traditional way of measuring audience. Mulvihill goes further, not-so-subtly suggesting that the numbers are wrong.

The figure may be real, but who knows how it was calculated? For example, did Netflix treat each attempt to reload the stream as a separate view?

Mulvihill is right. The only comparable audience figure comes from Nielsen. Without this, or any other third-party verification, it’s the fox counting the chickens.

We’ll see what kind of chicken inventory system Netflix is ​​incorporating for the two Christmas games it will be releasing.