Paragon, a footwear brand, has expanded into fast commerce platforms by partnering with Swiggy Instamart and Zepto. The move aims to meet the growing demand for practical, on-demand footwear. Paragon responds to the growing demand for easy access to footwear and the growing emphasis on style.

In the first phase, Paragon launched its service in eight key metro markets: Ahmedabad, Pune, Hyderabad, Mumbai, Gurgaon, Chennai, Kolkata and Bangalore, with plans to expand to more cities. The move responds to the growing demand for fast deliveries, providing customers with quick access to essential footwear. By listing products on Swiggy Instamart and Zepto, Paragon aims to make affordable shoes easily accessible to customers.

Sachin Joseph, executive vice president of marketing and IT at Paragon Footwear, said: “Our expansion into fast commerce platforms has proven to be a perfect solution, as we are uniquely positioned to meet the needs urgent footwear needs of Indian consumers in just a few minutes. The massive consumer engagement we saw during the first phase of launch was remarkable. With this rapid delivery model, Paragon is revolutionizing the traditional footwear retail paradigm and opening new avenues for growth while strengthening our connections with customers.

The initial product range includes slippers, clogs, school shoes, children’s clogs and ethnic and PU shoes. Paragon plans to rapidly expand its business presence in the northern and eastern markets by introducing casual footwear to meet a wider range of consumer needs.