In Girls Gone Wild, the untold story, The producers examine the life of Joe Francis, the multimillion-dollar franchise founder who profited from exploitation videos featuring young spring breakers baring their breasts for T-shirts and hats. The trailer for Peacock the docuseries, released Wednesday, features interviews with former Girls Gone Wild the employees and victims who survived his exploitative empire. Francis attributes his success to not taking no for an answer, according to an archived clip featured in the trailer.

“I never thought this would come back to haunt me for 20 years,” a woman says in the trailer.

Directed by Jamila Wignot, Girls Gone Wild, the untold story will examine Francis’ life and career, and will also feature audio from a nine-hour interview with the soft-porn company founder, his first new interview in a decade, according to the press release. The three-part documentary series was based on a story that Huffpost was originally down. It will be released on December 3 and also includes personal testimonies from 11 former employees and survivors.

In the late 90s and 2000s, Girls Gone Wild sold VHS tapes and DVDs of heavily intoxicated women who were forced to lift their tops, make out with their friends, or use sex toys in exchange for free underwear and hats. This content would then be sold on late-night television, grossing $20 million in the first two years.

Francis has since avoided several lawsuits and avoided prison. after a guilty verdict in 2013 for five counts, including assault and false imprisonment, in Los Angeles. He fled to his vacation home in Mexico, where he currently resides.