Threads tweaks its algorithm to show more content from people you follow rather than flooding your feed with random recommendations. Adam Mosseri, Head of Instagram and Threads, shared this update earlier today:

We’re rebalancing rankings to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from accounts you follow starting today. For you creators, you should see unconnected reach decrease and connected reach increase. This is definitely a work in progress – balancing the ability to reach subscribers and overall engagement is tricky – thank you for your patience and please continue to provide us with your feedback.

The move is likely a response to common complaints about the platform. Since its launchThreads mixes posts from followed accounts with random suggestions, leaving users wanting more control over their feeds.

Discussions grew rapidlyespecially as dissatisfaction with X (formerly Twitter) has increased. It’s now has over 175 million monthly active usersmany of whom migrated after the controversies surrounding Elon Musk’s management of X. Concerns about content moderation and misinformation have driven users toward Meta’s alternative, which markets itself as being more “healthily managed.”

However, Threads is not without its problems. Critics point to the lack of timeline feeds and the absence of meaningful monetization tools for creators. Others are concerned about Meta’s history of aggressive data collection, as Threads integrates heavily with user data from Instagram and Facebook.

This algorithm adjustment may alleviate some frustrations, especially for creators who felt their posts weren’t reaching the right audience. Mosseri’s acknowledgment that balancing user engagement and satisfaction is difficult suggests more updates are on the way. However, it remains to be seen whether Threads will be able to retain its new users or face the same burnout seen on other platforms.

For now, Threads is carving out a place for itself in a post-Twitter world, making changes that might help it stick around longer. If you’re on the platform, expect to see more familiar faces in your feed starting today.