Vizio’s Inscape, a provider of money-grade smart TV data, and TV results company EDO have announced the expansion of their long-standing strategic data partnership.

This new multi-year agreement between EDO and Inscape reinforces EDO’s commitment to using high-fidelity data to help its clients optimize the effectiveness of linear and streaming TV advertising. EDO leverages real-time consumer behavioral signals that predict future sales, such as search activity and website visits, to help brands, agencies and publishers understand how and where ads drive sales. commitment.

“Industry collaboration is essential to achieving the precision and scale needed for cross-platform measurement,” said Travis Scoles, senior vice president of advanced advertising at Paramount. “As audiences navigate an increasingly diverse media landscape, Paramount brings unparalleled clarity to campaign performance across linear and streaming channels. With data-driven insights, like those provided by EDO and Vizio, we can enable brands to reach and resonate with our audiences, maximizing engagement and impact across the company’s extensive media portfolio. Paramount.

“Reliable, cross-platform measurement of TV results is essential to creating a sustainable and responsible advertising ecosystem,” added Joshua Lee, CTO and head of product at EDO. “Our extensive partnership with Inscape allows us to provide quality data on converged TV outcomes. This partnership will ensure that we continue to have access to Inscape’s trusted ACR data for years to come.

Inscape data captures viewing data from over 24 million opted-in smart TVs. Its ACR data provides scale, granularity and insights that help customers and the industry understand and act on what is being watched in millions of American homes by measuring the content on the TV glass, regardless of the source. EDO’s Ad EnGage Convergent platform then combines advertising exposures from Inscape data with engagement signals to determine the immediate advertising impact of a campaign.

“We are excited to expand our relationship with EDO in a meaningful way that helps drive value for their customers and the industry as a whole,” commented Ken Norcross, vice president of data licensing and strategy at Vizio Inscape. “By leveraging Inscape’s robust data set, measuring results becomes that much smarter. »