In January, growing rapidly DuraClean occupies 10,000 square feet of warehouse and office space that of Birmingham Rovex Business Park to support its expansion.

The company supplies contract cleaning companies and wholesale customers with essential cleaning products such as mops, brooms, buckets and gloves, as well as items such as microfiber cloths, environmentally friendly cleaning chemicals environment, custom embroidered uniforms, advanced floor cleaning machines and vacuum cleaners.

Turnover for the current financial year is expected to be £1.1m, and directors and co-founders Yasin Shariff and Imran Khandhia say they are aiming to increase revenues to £5m d three years from now, fueled by an expanding product line and a growing customer base.

“So far, trading has exceeded our initial projections in both market segments, and we have an exciting strategy to continue our growth over the next three years,” Mr Shariff said.

“This will be supported by increasing our headcount with key recruitments, a significant addition to our product range and an extension of our geographic reach across the UK.

“The move to larger premises will support our plans and allow us to focus on winning and servicing larger wholesale and contract cleaning companies. We invest heavily in technology, strategic partnerships and warehouse capacity to rapidly scale our operations and accelerate shipping times.

“Rovex Business Park is in a great location with excellent transport links and we were keen to stay in the same complex as it has served us extremely well throughout our trip so far. »

“Our vision is to capture greater market share by leveraging our reputation for reliability, efficiency and innovation to position ourselves as the go-to supplier for outsourced cleaning contractors and large-scale commercial operations operating across multiple sites. »

Rovex, which is owned by Pall Mall Estates, comprises 67 industrial units spanning a total of 180,000 square feet.

James Checketts, Sales Director at Pall Mall Estates, said: “We will be delighted to welcome DuraClean into a much larger unit as the business continues to grow and prosper. We are committed to supporting the company on its journey and are confident that this new space will enhance its operations and help it achieve even greater success.

Yasin and Imran say they created DuraClean after identifying gaps in the market. The company currently has six employees and is recruiting for various new positions to support its expansion.

“We recognized a significant unmet need for a provider that could serve outsourced cleaning companies and large-scale wholesale clients with specialized, cost-effective solutions,” Mr. Khandhia said.

“Outsourced cleaning companies often face challenges in managing varying site requirements, stock consistency and cost pressures, while wholesalers need efficient, high-volume supply chains to maintain their competitiveness.

“Our dedicated B2B approach and fast, reliable service allows us to meet the operational demands of cleaning companies with a one-stop-shop offering, while also providing the scalable capacity needed for the wholesale market. »