Independent retailers in Telford and Wrekin are urging shoppers not to forget small sellers as online retail giants make the case for personalized Black Friday.

Wellington, for example, has a thriving community of independent local businesses and has seen more than 50 join its streets since 2019.

But as the biggest online retailers tempt shoppers with pre-Christmas deals this week, the city’s business owners are trying to make sure they don’t miss out, with some highlighting the need for physical footfall at a time when button clicks receive greater attention. .

Others say branching out from a strict brick-and-mortar experience has helped their business.