Time Out today announces its launch in South Africa with new franchise partner, leading broadcasting and digital media group Kagiso Media Radio (KMR). Time Out is a global brand with a local voice, known for its content on the best things to do, see, eat and drink as well as travel recommendations – curated by a team of local expert journalists and distributed across multiple channels spanning the Web, mobile. , email, video, social and live events.

Inspiring content so people can go out better

Expanding Time Out Cape Town’s current presence from December 1, Kagiso Media Radio will extend Time Out South Africa’s coverage across the country to Johannesburg, Pretoria and Durban, as well as national parks, regional wineries and many other tourist destinations throughout the country. months to come. The mission is to do timeout.com/southafrica the must-visit destination for the best cultural, culinary and travel experiences for locals and tourists. Inspirational and entertaining content will include stories such as ‘The best things to do in Cape Town‘, ‘The most beautiful beaches in Cape Town‘ And ‘What’s happening in Cape Town‘.

Anthea Carstens, managing director of publishing at Kagiso Media Radio, said: “We are delighted to partner with Time Out for the South African launch of this iconic and famous brand. South Africa is rich in natural beauty, culture and adventure. Our goal is to amplify these special local stories and showcase our unique experiences. We are committed to curating and creating authentic, local content that will inspire travelers and tourism in general, and contribute to the development of this dynamic sector.

New tailor-made opportunities for a wide range of advertisers

The combination of trusted, authentic content and multiple platforms – as well as an active, experience-hungry audience – forms a differentiated proposition for advertisers for whom the Time Out team develops tailor-made 360-degree campaigns – these can be local, national or global. Campaigns span digital platforms, often complemented by experiential elements and always anchored in engaging and immersive storytelling capabilities for clients across diverse industries ranging from beverage, travel and transport to entertainment, retail and retail. retail, food and much more.

Through the partnership with KMR, the advertising opportunities will be marketed by Mediamark, owned by Kagiso Media, an award-winning audio and digital solutions company specializing in connecting advertisers with audiences through innovative solutions.

Nick Grubb, CEO of Kagiso Media Radio, said: “Through our incredible radio brands Jacaranda FM and East Coast Radio, and our other investments in radio and digital platforms nationally, we are proud of our heritage of connecting with audiences and understanding their local environment . We see Time Out as an opportunity to expand these relationships and build new ones, rooted in adding value to their lives with quality, curated content. The construction of these venues in South Africa will delight the consumer, showcase our vibrant leisure and entertainment sector and help stimulate and enable domestic and international tourism.

Global presence of Time Out

Time Out was first launched in London in 1968 and is today a global digital brand with a network of local expert journalists around the world creating and curating content across 333 cities in 59 countries to inspire and enable for people to discover the best of the city and beyond. Each month, Time Out reaches a global reach of 150 million people across its multiple channels. Additionally, this expert selection also comes to life in Time Out Markets around the world – food and culture markets that bring together the best of the city under one roof in a single space: the best chefs, drinks and cultural experiences – all based on Time Out’s editorial curation. There are currently nine Time Out Markets open, from Lisbon and New York to Dubai and Cape Town, with more to come in the future.

Cape Town is already home to the Time Out Market

Time Out Market Cape Town opened in November 2023. It is a food and culture market bringing together the best of the city under one roof, located within the V&A Waterfront. Spanning 27,000 square feet, it features a curated mix of 13 chefs and restaurateurs, three bars as well as a dedicated wine bar and stage. Time Out Market Cape Town offers the city’s best food, drinks and cultural experiences alongside spectacular views of Table Mountain.

Stacy Bettman, CEO of Time Out Media, added: “Time Out is a global brand with a strong national presence and local voice, trusted by consumers and advertisers around the world. We are delighted to partner with Kagiso Media Radio to bring truly local, expert content and tailored advertising solutions to Time Out South Africa. Kagiso’s portfolio of leading entertainment brands and their expertise in this market will help our audiences and brand partners experience “the best of the city” through mobile, web, social and live events – all complemented by our Time Out Market Cape Town which opened last year. .”