In a revolutionary move to redefine the digital entertainment landscape, RunnTV, India’s first independent free ad-supported streaming television (FAST) platform, announced a strategic partnership with eMedia Investments, one of the largest conglomerates South African media. As part of this agreement, eMedia also made a significant investment in RunnTV, strengthening the collaboration between the two companies. This strategic alliance marks an important milestone for RunnTV as it continues its expansion in India and international markets, while leveraging eMedia’s extensive network and industry expertise.

RunnTV, launched in November 2023, has quickly become one of the most promising platforms in the ad-supported streaming industry. By delivering high-quality, curated content with an exceptional viewing experience, RunnTV has positioned itself as a leading player in the emerging Free Ad-Supported Streaming TV (FAST) market in India. The success of the platform is attributed to its unique combination of high-quality, curated channels across various genres, delivered through a user-friendly interface that works seamlessly on mobile and connected TV devices. RunnTV’s commitment to providing free, high-quality entertainment has resonated with viewers, providing an attractive alternative to existing subscription-based and ad-based streaming platforms.

Since its inception, RunnTV has made great strides in captivating a broad and diverse audience, delivering content that meets the evolving preferences of today’s digital audiences. The platform’s ability to serve both entertainment lovers and advertisers has helped it carve out a niche in the competitive streaming space. By providing advertisers with a premium and secure environment, RunnTV has created a unique value proposition for brands looking to connect with targeted audiences across diverse demographics.

A partnership based on innovation and growth

The partnership between RunnTV and eMedia Investments is expected to accelerate the growth of both companies in the rapidly evolving digital streaming ecosystem. eMedia, a South African media conglomerate, brings a wealth of experience with a diverse portfolio including television and radio broadcasting, OTT streaming, content production and media properties. In South Africa, eMedia has a significant market share with its flagship brands such as eTV, eNCA, eVOD, Openview, Cape Town Film Studios and YFM.

Through this partnership, eMedia aims to strengthen its already strong digital presence by leveraging RunnTV’s innovative media technology and streaming platform. By leveraging RunnTV’s technology, eMedia will be able to expand its digital footprint in India, a rapidly growing market for digital content consumption, and other international markets. The partnership will also provide RunnTV with the opportunity to expand its operations and reach new international markets, utilizing eMedia’s deep understanding of global media trends and its established network.

Manish Sinha, Founder and CEO of RunnTV, expressed his excitement regarding the new alliance: “We are delighted to welcome eMedia as both a partner and strategic investor. This collaboration opens new doors for growth, technological innovation and content diversification. With eMedia’s expertise in digital media and broadcasting, we are excited about the possibilities ahead of us. This partnership will help us expand our reach, enhance our product offerings and bring our unique streaming experience to a wider audience, not only in India but across the world.

eMedia’s strategic investment

eMedia’s investment in RunnTV demonstrates its confidence in the strong media technology being built at RunnTV and its potential in the Indian and international markets. Khalik Sherrif, CEO of eMedia Investments, shared his excitement about this investment: “We are very excited to invest and partner with RunnTV. The platform’s technology and compelling growth roadmap make it an excellent fit for our long-term strategy. We believe the RunnTV team has built a strong foundation and we look forward to working together to create the future of media and entertainment.

eMedia’s involvement in this partnership is poised to help RunnTV expand its content offerings, enhance its technological capabilities and accelerate its growth trajectory. Through the combined strength of both companies, the partnership will focus on creating a robust digital entertainment ecosystem that meets the needs of modern viewers, providing them with an ad-supported, free-to-access streaming platform with high quality content.

Expanding Horizons: A Global Perspective

RunnTV’s partnership with eMedia also marks a step forward in the global expansion of the FAST model. As digital content consumption continues to grow, especially in emerging markets like India, RunnTV is well-positioned to capture a significant share of the market. Leveraging eMedia’s established media presence and expertise, RunnTV is expected to expand its presence beyond India and enter new international markets, establishing itself as a leader in the FAST space.

The partnership will also bring a more diverse range of content to the RunnTV platform. This involves expanding its genre offerings and incorporating more localized content to meet audience preferences in different regions. With the support of eMedia, RunnTV aims to continue its mission of providing high-quality, ad-supported content that delivers an unparalleled viewing experience.

Owned by Runn Media Labs, RunnTV is India’s first independent ad-supported free streaming TV (FAST) platform. The platform provides curated content across genres, providing users with a free, high-quality entertainment experience. Powered by proprietary technology, RunnTV is committed to delivering a user-friendly, ad-supported viewing experience across all devices, from mobile phones to connected TVs.

eMedia Investments is a South African media group listed on the Johannesburg Stock Exchange. The company owns a wide range of assets, including television and radio broadcasting, OTT streaming services, content production and media properties. eMedia is a key player in the Southern African media industry, with a prime time market share in the 30s and a portfolio that includes popular media brands such as eTV, eNCA, eVOD, Openview, Cape Town Film Studios and YFM.