Rajneesh Kumar, Flipkart’s chief corporate affairs officer, said the company plans to expand Flipkart Minutes to more cities in the near future.

Flipkart Minutes is currently in pilot phase in Bangalore, Mumbai and Delhi.

Kumar also said that the overall e-commerce market in India will account for 12% of the country’s total retail market by 2028.

Faced with growing demand for 10-minute deliveries, an e-commerce major Flipkart plans to expand its fast delivery service, ‘Flipkart Minutes’, to more cities.

Rajneesh Kumar, Flipkart’s chief corporate affairs officer, told news agency PTI that the company plans to expand Flipkart Minutes to more cities in the near future. However, he did not provide any timetable for the expansion.

“Customer focus is essential for us. In cities like Kolkata, Delhi, Bangalore and Mumbai, customers are increasingly looking for faster deliveries. We are testing this service and are already living in Bangalore, Mumbai and Delhi,” Kumar said.

He also said that the overall e-commerce market in India will account for 12% of the country’s total retail market by 2028, driven by customers in urban and semi-urban cities.

The comments come three months after Flipkart began piloting Flipkart Minutes in parts of Bengaluru in August. Subsequently, the company extended the service to Delhi NCR in September.

Flipkart’s foray into this segment came in response to the growing popularity of the fast commerce service, which has given rise to deep-pocketed giants such as Zomato-owned Blinkit, Swiggy Instamart, Tata-owned Zepto and BigBasket .

Just a few days ago, the Tata group’s superapp, Neu, also jumped on the fast trading bandwagon under the name “Neu Flash” with a promise of delivery in 15 minutes. Meanwhile, Amazon India plans to launch its fast commerce service called ‘Tez’ in 2025.

This growth has been fueled by increasing household disposable income as well as a penchant for convenience and speed. According to reports, the fast commerce market in India is expected to become a $9.95 billion opportunity by 2029.