We often forget that happiness can be found in everyday moments, like trying a new recipe or enjoying a skincare routine.

This is what Sasa and Naturally Speaking by ERHA aim to celebrate with their latest collaboration, Happiness Journey to be #GenHappineZ. Through this unique partnership, two brands come together with a shared vision: to empower people to express themselves freely, starting with confidence in self-care and the simple joy of cooking.

Ranie Wulandari, Marketing Support Manager at PT Sasa Inti, explains: “Cooking is much more than just preparing food. It’s a way of expressing yourself, caring for others and loving yourself. » Whether it’s experimenting with recipes or sharing heartfelt moments at the table, Sasa believes happiness is in the process.

With its high-quality ingredients, Sasa encourages young people to view cooking as a creative and fun experience. It’s not just about food; it’s about creating memories and bringing joy to everyday life.

Naturally Speaking by ERHA enriches this journey by offering skincare and beauty products that inspire confidence. Healthy, glowing skin allows individuals to fully express themselves, whether in the kitchen or outside.

The Sasa and Naturally Speaking by ERHA collection features the company’s latest beauty offerings, with a range of skincare and makeup products designed for self-expression and self-care. Skincare essentials like facial cleanser, hair serum, moisturizer, and body mist keep skin glowing, while makeup favorites like lip tint and highlighter help consumers to feel and look their best.

Through the Happiness Journey to be #GenHappineZ campaign, Sasa and Naturally Speaking by ERHA aim to inspire Generation Z to embark on their own journey to happiness. “Happiness begins with self-expression,” says Vergina, Naturally Speaking Marketing Manager at ERHA.

She adds: “This campaign is not just about introducing new products. It aims to create emotional connections and help young consumers discover their personal path to happiness. » Brands hope to foster meaningful relationships and loyalty by combining lifestyle, beauty and joy into one cohesive message.

This collaboration shows that happiness doesn’t have to be big or complicated. It starts with the little things, like taking care of your skin, cooking delicious meals, and creating moments of connection.

With the courage to express ourselves through the meals we create and through our unique personality, we can inspire happiness and encourage others to do the same. Whether it’s the glow of self-care or the warmth of cooking for loved ones, the Sasa and Naturally Speaking by ERHA campaign shows that happiness is within reach.

The collection will officially launch on December 2, 2024 and will be available on major e-commerce platforms and beauty stores. These products bring the joy of self-expression and creativity into your hands. So why wait? Discover the latest beauty offerings from Sasa and Naturally Speaking by ERHA today and let your inner glow shine through.

This article is in collaboration with Sasa