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Forget the LG C4 – here are 3 great alternatives for movie fans with ‘specialist’ tastes this Cyber Monday

Pabio December 3, 2024

Cyber Monday is here, marking the beginning of the end of this year Black Friday a boon for big business.

And if you haven’t pulled the trigger on an OLED yet and don’t like our top recommendation, the LG C4our experts scoured the stores to find the best savings on three fantastic alternatives.

1. Sony Bravia 8 55-inch

Sony Bravia 8 OLED TV on a TV stand

(Image credit: Future)

THE Sony Bravia8 is a fantastic TV, so much so that we gave it our Product of the Year award. So why is it here as an alternative to the LG C4? There are several reasons. First, it’s only available in sizes 55 inches and up. So if you want a 42 or 48 inch set, you’re out of luck. Here the best deal is on the 42-inch LG C4, available for £888 at Amazon now (save £1,200).

Second, it didn’t get as big a discount as the 55-inch C4. You can buy the 55-inch Sony Bravia 8 for £1,349 at Sevenoaks Sound and Vision. That’s a solid £850 saving off its RRP, but the 55-inch LG C4 is available for an even cheaper £1,194 from John Lewis.

So for most casual viewers, the C4 is the way to go. But if you care about image quality more than anything else, I would still highly recommend the Bravia 8. In normal cases, we would recommend it to everyone other than gamers, over the C4, for a reason: it offered slightly better image quality when we used both face-to-face in our exam rooms earlier this year. We said this in our review of the Sony Bravia 8, where our testers reported:

“Skin tones are warmer and more realistic, and advances in light control give the image a wonderfully three-dimensional look. The audio also remains a cut above the experience you’ll get on competing sets.

2. Panasonic Z95A 65-inch

Panasonic Z95A photo with Black Friday deal graphic

(Image credit: Which Hi-Fi?)

If you want to take the image quality argument further, then the Panasonic Z95A is our next recommendation. You can currently buy the 65-inch Panasonic Z95A for £2,599 at Sevenoaks (save £1,100).

More expensive than the Bravia 8 and the LG C4? Of course. But if image quality is the priority, this is the best deal I’ve seen all year. As a member of the team who helped test the TV, I can confirm that this is one of the best implementations of the award-winning model. microlens array (MLA) technology available. Specifically, the Z95A miraculously manages to take advantage of the brightness-enhancing powers of MLA without sacrificing TV realism or authentic focus “as the director intended.” Hence our conclusion:

“Thanks to Panasonic’s constant focus on delivering an authentic, controlled and balanced picture, the package uses the extra brightness in a way that truly enhances rather than distracts from what’s happening on screen. If you want a balanced, “just the way the director intended” movie watching experience, we highly recommend the Z95A.

3. Philips 77-inch OLED809

Philips OLED809 77 inch on white background

(Image credit: Philips)

Looking for something bigger? Then my final recommendation is this great deal on the 77-inch Philips OLED809.

You can currently get the giant 77-inch Philips OLED809 for £1,999 at Richer Sounds (save £1,250). This makes it much cheaper than the 77-inch LG C4 which is currently selling for £2,799 at John Lewisand most other retailers.

That’s one of the best prices we’ve seen on a 77-inch OLED TV all year and especially impressive given how much we liked the 65-inch Philips OLED809 when we tested it.

For the price, you get a competent OLED with brilliant maximum brightness levels that allow it to deliver a truly stunning home theater experience. Add to that the benefits of its Ambilight smart lighting system and it becomes an easy recommendation. As we said in our Philips OLED809 review:

“The Philips OLED809 is in many ways a fantastic TV. Philips designed it with the clear aim of helping it deliver exceptional results under normal home viewing conditions, as well as in the pitch-black environment favored by moviegoers.

MORE:

These are the best OLED TVs we examined

We evaluate the best 65 inch TVs

Our selections of best Cyber Monday OLED TV deals

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Forget the LG C4 – here are 3 great alternatives for movie fans with ‘specialist’ tastes this Cyber Monday

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Forget the LG C4 – here are 3 great alternatives for movie fans with ‘specialist’ tastes this Cyber Monday