Max has begun rolling out a new “Channels” feature, which will allow subscribers to stream live streams of HBO programming directly from the service’s app via simulcasts.

Channels available at launch include:

HBO: The flagship channel is home to current HBO Original premieres and reruns, blockbuster theatrical premieres and must-see library films.

HBO2: Catered to the ultimate fans of HBO Original programming, with binge-worthy marathons of current HBO Original series in addition to the best theatrical films.

HBO signature: Offering everything prestige drama, with iconic HBO Original series and movies as well as blockbuster dramas.

HBO comedy: Featuring hilarious comedies including award-winning HBO Original series, specials featuring A-list and emerging comedy talent, documentaries on legendary comedians, and box office comedy hits.

HBO area: Showcase of HBO series, documentaries, docuseries and classic films.

The channels will initially appear on the Max homepage for a small subset of adult profile users on the Ad-Free and Ultimate Ad-Free subscription tiers in the United States.

Subscribers will be able to restart, rewind and fast forward, as well as navigate between channels directly from the player on select devices.

“As Max continues to provide personalized content recommendations to each user, the addition of live channels provides an element of chance and another avenue for content discovery,” the company said in a statement. “This launch provides the infrastructure for future iterations and continued channel innovation, including curated collections programmed specifically for Max, featuring themed content from our iconic original programming and a robust library.”

More to come…