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Mercedes’ new PixelPaint technology is like an inkjet printer for cars – and could take car personalization to the next level
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Mercedes’ new PixelPaint technology is like an inkjet printer for cars – and could take car personalization to the next level


  • Mercedes can now paint unique designs on the S-Class
  • Demand for custom cars led to an expansion of its Manufaktur Studio
  • It is planned to expand the offering to Mercedes-AMG sports cars in the near future.

Growing interest in highly customized cars has led Mercedes-Benz to expand its Manufaktur Studio at its state-of-the-art Factory 56 in Sindelfingen, Germany – the same place that produces S-class limousines and others.

Already home to a number of specially trained employees who go to town to outfit vehicles with all sorts of fancy interior textiles and fabricate bespoke bits (think champagne fridges and leather headliners), the company has expanded to meet increasing demand and has started using some new advanced techniques to keep up.