PLAY Airlines carried 99,393 passengers in November 2024, compared to 107,236 passengers in November 2023. This reflects the 17% reduction in PLAY capacity in November, which is a direct result of the decision to lease one of planes from PLAY to GlobalX in Miami. and adjust the network to better meet the seasonality of demand, as previously noted. In return, PLAY achieved a load factor of 82.4% in November, compared to 74.5% in November 2023. This is the best November load factor in the history of PLAY operations.

Of passengers traveling with PLAY in November 2024, 29.6% were traveling from Iceland, 38.9% were traveling to Iceland and 31.5% were connecting passengers (VIA).

Even though capacity was reduced in November, PLAY saw year-over-year growth in Icelandic passenger numbers. In November 2024, 29,400 passengers flew from Iceland with PLAY, compared to 28,095 passengers in November 2023, an increase of 4.65% year-on-year.

The number of passengers traveling to Iceland also increased, with 38,659 passengers choosing PLAY in November 2024, compared to 35,059 in November 2023, an increase of 10.27%.

PLAY’s on-time performance for November 2024 was 90.7%, compared to 88.9% in November 2023.

Outperforming Black Friday and increasing unit revenues

PLAY ran a successful Black Friday campaign, targeting consumers in North America, Europe and Iceland. Campaign revenues increased by 10% year-on-year, and forward bookings for 2024 and 2025 are evolving positively.

November marked the third consecutive month in which PLAY recorded a positive year-over-year improvement in unit revenue following a difficult summer. As PLAY indicated in its previous traffic release, the unit revenue outlook for December and 2025 remains positive.

Einar Örn Ólafsson, CEO of PLAY:

“We continue to see positive results from our strategic decision to adjust our business model, focusing more on southern European leisure destinations and reducing North American routes. It is encouraging to see a 7% year-on-year growth in the number of passengers traveling with us both to and from Iceland, despite a 17% reduction in our capacity. This reflects the value Icelanders and visitors see in PLAY, where they can travel inexpensively with a carrier known for excellent service, a young Airbus fleet and enviable air traffic. -temporal performance.

This period of transformation has been demanding, but my colleagues at PLAY have met every challenge with professionalism and dedication. Their commitment to making PLAY the airline of choice for travelers is evident, and I am confident we are heading in the right direction.

As we approach the busy holiday season, we remain focused on providing exceptional service to passengers traveling for leisure or to spend time with loved ones. We look forward to this holiday season and I personally look forward to this robust business showing its strength in 2025.”

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  Traffic report November 2024