Few people know London’s second-hand and vintage scene as well as Bay Garnett. The fashion author and stylist is the city’s best-known “fronder” and a staunch advocate of sustainable style. So who better to guide you on how to shop smarter this Christmas? From charity shops worth visiting, to better-for-the-planet boutiques and independent labels to know about – and how not shopping – these are Bay’s rules for finding truly unique gifts.

Pay attention and you’ll be at the top of everyone’s nice list for 2025…

If I’m staying with people, I make a real effort to give them something great, because I think it makes them feel special. I try to buy them vintage because then they are a unique piece. It’s always a gamble, but if it’s a good friend, it usually pays off and they’ll probably love it! So it could be a belt or a bag, something that doesn’t need to be sized.

I love Chelsea British Red Cross, they’re a real favourite, as well as World’s End, Fulham. I would look for a great photo – it’s a fun gift. Or I would go to Portobello Market on Friday morning because you can get some very special gifts. I also love Santa Maria Novella: their diffusers are awesome, everything about them is awesome, actually!

If you get distracted by something you like while shopping, the person you’re shopping for will probably like it too. I think you have to enjoy it – it’s always important that you also enjoy something you’re giving away.