Across Spain, 20 million people come to TikTok every month to be entertained and inspired by the content they find from their favorite creators and the new things they discover every day – including the latest trends, tips fashion and beauty, recipes and gifts.

Today, we’re excited to announce a new way for our community in Spain to discover and buy directly from Spanish sellers and brands with the launch of the TikTok Store.

TikTok Shop will feature shoppable videos and LIVE shopping directly in For You feeds, giving local Spanish sellers and creators the opportunity to sell directly through shoppable content on the app.

TikTok Shop is proud to connect its growing community in Spain with local sellers such as O Juliet (@ohjuliettestore), a family-owned evening dress business. One of its owners, Ana Saboixeda, explains:

“So far, TikTok has been a very effective sales channel. It has allowed users from different parts of the world to discover and connect with us. We are excited to take the next step and open our TikTok store to further explore the potential of the platform.

TikTok’s sustained commitment to the development of the economy in Spain is linked to the arrival of TikTok Shop, which brings businesses based in Spain closer to users of the platform.

This is the case of Cocunat (@cocunat), the digital native cosmetics brand, which opens its doors on TikTok Shop, with years of experience on the platform. Marta Jodar, CMO of Cocunat explains:

“TikTok has played a key role in Cocunat’s most important campaigns throughout our history. Our experience and knowledge of the platform means that the launch of the Cocunat TikTok store marks another step in connecting with our established TikTok community and allows us to continue reaching new users. We look forward to what’s to come.

TikTok is creating a new culture that combines entertainment and shopping, inspiring people to discover and share the products they love. The experience is unique to each user, tailored to what they enjoy on TikTok.

Features to take the secure shopping experience to the next level

TikTok Shop arrives in Spain with a range of unique features on the market that will allow sellers to connect in a unique and exclusive way with their audience, thus increasing sales.

• LIVE purchases: LIVE Shopping allows sellers and creators to seamlessly integrate products into a live streaming session. This provides an engaging real-time shopping experience, which combines the physical store experience with the convenience of online shopping. Sellers can showcase their products live, while buyers can ask questions and get answers in real time while interacting with the community on the livestream. LIVE shopping allows sellers in Spain to deepen their engagement with buyers by interacting in real-time to show off products through live demos and trials, offer exclusive discounts and host giveaways.
• Direct access to purchase products in the For You feed: TikTok’s short videos, appearing in the For You feed, will feature products that can be purchased directly on the platform. This gives sellers a native solution to add products to videos organically and creatively. Shoppers click the link and are taken to product detail pages, which allow viewers to check out directly.
• Product showcase: Browse product thumbnails, read reviews, and buy directly from a favorite brand’s profile. Businesses can curate personalized product collections right on their profile page.
• Affiliate program: Creators can connect with sellers through new commission-based product marketing opportunities. Creators have a new way to monetize their creativity by sharing products in short videos and live streams, and sellers can choose the affiliate plan that best suits their brand.
• Shop Announcements: New TikTok Shop ads give sellers more opportunities to promote their TikTok stores, so customers can discover and complete their purchases in TikTok.
• Secure payment: TikTok works with trusted third-party payment platforms to facilitate transactions on TikTok Shop, ensuring a fast, smooth and secure checkout process.

An easy shopping experience

Through the usual navigation in For You Feed, users will be able to discover and identify items for sale on TikTok Shop. When they see them, they can click on them to go to the product page and access more information, such as colors, dimensions, shipping and return details. They will even be able to contact the seller of the product in this space.

If they are determined to make the purchase, they can click on the buy button on the TikTok store.

Once you start the purchasing process, by clicking the Buy Now button, you can complete the transaction immediately, or you can choose to add the product to cart, bundle it with other items or buy later. Once you have decided what you wish to purchase, you can place the order, including your shipping information, and once completed they will receive confirmation that the order has been successfully placed.

Opening a store in the TikTok store!

Businesses established in Spain and wishing to start selling on TikTok Shop can access the TikTok Store Seller Center to register starting February 2025. Stores will be able to find registration instructions on the TikTok Shop Academy in Spain, where businesses, creators and customers can access educational content.

TikTok is here to ensure users have a fun, positive and safe in-app shopping experience before, during and after purchase.