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From mall to digital: Kenneth Cole launches new fashion site in

Pabio December 13, 2024

Hamashbir Lazarchan Group continues to expand Kenneth Cole’s operations in Israel: after a months-long development process and an investment of approximately NIS 1.5 million, the chain launches a new independent e-commerce site for the brand American.

The new website will offer a variety of categories including women’s and men’s fashion, shoes, accessories, sportswear, underwear, textiles, care products and luggage, with home delivery costing 19 .90 NIS.

Rami Shavit, CEO of Hamashbir (credit: Hamashbir channel)

“We are excited to launch the new Kenneth Cole brand e-commerce website in Israel,” says Rami Shavit, CEO of Hamashbir Lazarchan Group. “Over the past two years, we have worked to expand the brand’s operations in Israel by developing new categories, establishing independent stores and engaging in in-depth marketing efforts as part of a strategic vision that positions the brand as an important growth engine for Hamashbir. Lazarchan Group.”

The move follows the opening of two standalone stores for the brand at Golden Mall in Rishon Lezion, Ayalon Mall in Ramat Gan and Queen of Sheba Mall in Eilat. At the same time, the group is expanding the brand’s international operations in Europe and recently signed an agreement with GLOBAL-E, which will invest $3 million in exchange for 19% of the brand’s activities in the European Union and the United Kingdom. .