Instagram, a popular photo and video sharing platform, is rolling out a much-anticipated feature that will allow users to schedule direct messages (DM). Whether it’s creators planning engagement with their followers, brands strategizing outreach, or users navigating time zone differences with friends/family, this tool was designed to simplify communication .

Meta, the company that owns and operates Facebook, Instagram, Threads and WhatsApp, has confirmed the global rollout of this feature, which is expected to improve the messaging experience for all users.

How to schedule DMs on Instagram?

Scheduling messages (DM) on Instagram is simple and user-friendly:

• Compose your message: Type your DM.
• Long press the send button: Hold the send icon until the “Schedule Message” option appears.
• Set a date and time: Choose an eligible time when the message is delivered. Users can schedule posting for up to 29 days.

Once a message has been scheduled on Instagram, a banner titled “Scheduled Message” will appear at the bottom of the chat. By tapping on the banner it will allow you to view, edit, immediately send or delete the scheduled message as well.

Who benefits from DM planning?

• Creators and brands: Streamline communication with your followers or customers by scheduling messages for optimal engagement times.
• Regular users: Scheduled messages for friends or family in different time zones can be scheduled.
• Reminder Tool: Use scheduled DMs to remind someone of an event or task at the right time.

Recent innovations from Instagram

The DM scheduling feature is part of Instagram’s ongoing updates that will help improve the user experience. Recent additions include:

• Custom sticker packs for stories and reels.
• Live location sharing and nicknames for chats.
• A new “Add” feature will allow users to save songs from Reels, Stories and Posts to their Spotify playlists.

With these updates, Instagram continues to innovate by offering more tools for personal and professional use.

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