PVR INOX, a cinema operator, has announced restructuring of its Rs 600 crore media business to strengthen market connects and drive growth nationwide. According to the company, the initiative is led by Shalu Sabharwal, Sales Director, who has been associated with the company for 26 years.

“We are confident that thanks to Shalu’s leadership, our media business is poised to reach new heights. Her extensive experience and strategic vision make her the ideal leader to guide this transformation. By involving industry experts and focusing on key areas such as data-driven decision-making and sponsorship opportunities, we position ourselves Video recorder INOX as a dominant force in the media industry. Gautam Dutta, CEO – Revenue & Operations, PVR INOX, said.

From what is known, the new structure will include regional heads, Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan, overseeing their respective markets. Newly appointed leaders Saurabh Bhambri and Traptika Chauhan, having prior experience at Paywill support business development efforts. The company is also focusing on deeper data planning and advanced analytics to improve decision-making and operational efficiency, she said.

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“Our goal is to create impactful partnerships that drive meaningful engagement between brands and audiences. By combining new talent, strategic planning and a commitment to innovation, we aim to set new benchmarks in the media industry and consolidate PVR INOX as the go-to platform for transformative brand experiences. Shalu Sabharwal, Sales Director, PVR INOX, added.

Reportedly, PVR INOX is planning to outsource key markets to experienced professionals and expand its presence across online and offline media platforms. It is also exploring sponsorships and naming rights as additional revenue streams to strengthen partnerships and improve its media business operations.

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