Is Incogni legit? Find out why you can trust it to fight against data brokers. Image source: Incogni

It’s natural to be wary of a company offering to erase your data online, especially if most other companies exist to profit from your data. Find out why Incogni is trustworthy.

Chances are you’ve realized that all your data is available and for sale online. Data brokers buy and sell user data like a commodity – and whether it is used for ad targeting, harassment or identity theft is not a consideration.

That’s why it’s important to reduce your digital footprint, thereby reducing the data available to collect and sell. However, this is only part of the solution to increasing data privacy.

The other party prevents the distribution of data already collected. You can go door to door and ask every person searching on a data broker website or database to erase your data – a complex process.

Or, you can rely on data deletion services provided by Incogni.

What is Incogni?

Incogni is a personal data removal service created by the Surfshark team to help anyone take control of their data and privacy, regardless of where they reside. Some places offer more privacy regulations than others (if at all), so a service around data control seemed necessary.

If you value your privacy and want help combating the rampant abuse of consumer data online, Incogni has your back. After creating an account, the company will send requests on the user’s behalf to an exhaustive list of online data collectors.

Incogni’s automated systems keep the pressure on data brokers and people search sites. Additionally, they rely on laws and regulations like the California Consumer Privacy Act to make the data removal process easier and keep data brokers from squirming.

How does Incogni work?

Once the account is created and paid for, Incogni requests permission to act on the user’s behalf. This permission is used exclusively to interact with data brokers and similar agencies to delete your data and nothing else.

Keep track of data deletion requests with a dashboard. Image source: Incogni

Incogni maintains a database of people search sites, specific data brokers and the like, so that it can systematically contact them on your behalf. It starts with a scan of all known entities for the user’s personal information, and then they send deletion requests.

Once the data deletion process begins, a rescan is performed regularly to check where the user’s data is located and if a new request is necessary. This practice ensures that data is deleted and remains missing after a specific case is closed.

It can take anywhere from a few hours to a few weeks to receive a response from a site regarding a data deletion request. All denied requests are disputed by Incogni, and the user does not have to worry about being involved other than monitoring what is happening on the Incogni dashboard.

As Incogni finds new data brokers and people search sites, they analyze customer data so that new data deletion requests can be sent. Everything is supposed to be simple and hands-off for the customer.

So, is Incogni legit?

Incogni collects the minimum amount of data necessary to operate its service and promises not to sell personal information. It makes its money by paying its customers for the service it provides, not by collecting data.

Data brokers have a lot of data on Internet users. Image source: Incogni

All data requests are for deletion and deletion, so Incogni never has access to your data during the process. Information provided by the user, such as name, address and telephone number, is only used for identity verification and contact with the user.

Asking “Is Incogni legit?” is perfectly valid considering we just spent an entire article talking about the value of user data. Data brokers and people search sites profit from collecting and selling data, and Incogni is here to help users stop them.

The same people behind the reliable Surfshark VPN and its associated services want to offer Incogni as a service because it is a service that they themselves wanted to use. Take control and restore your online privacy with a little help.

Save 50% on Incogni and protect your online privacy

Save 50% on an annual plan from Incogni it’s priced at $89.88 for a limited time only. You can also purchase a monthly plan for $14.98.

Don’t miss this special offer on Incogni data removal tool, valid during this holiday season only.