According to a report, embedded finance is expected to create a $25 billion revenue opportunity for India’s digital and financial services platform by FY30, based on three axes.

Consumer platforms in e-commerce, travel and mobility are expected to serve 400-450 million users by FY30 and the integration of contextual financial services can unlock a revenue opportunity of $10 billion to $15 billion, according to the Elevation Capital report in collaboration with McKinsey & Company. partner.

India’s unique open digital networks, such as ONDC, are designed to integrate financial services. It is estimated that, collectively, financial services through these networks could generate potential annual revenue of more than $5 billion by FY30.

The third opportunity lies in the integration of loans and insurance for MSMEs through rapid digitalization of supply chains.

Supply chain financing and insurance now represents an attractive $10-12 billion opportunity by FY30, the report said.

Mridul Arora and Vaas Bhaskar, partners at Elevation Capital, said in a joint statement: “This transformation has been a decade long, fueled by the creation of state-owned railways and IPRs (such as UPI, KYC, GST), the creation of large digital channels (spanning both consumption and supply chains), widespread adoption of new-age core software and middleware, and acceleration of manufacturing innovation. In this context, financial product integration is the most effective way to drive product/market penetration. We see this not as just a major opportunity, but as the potential to improve retention, increase accessibility and much more. We are seeing significant new value creation in distribution, manufacturing and software.

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