The Embracere group has reached an agreement to sell the Easybrain operating group, which it acquired in 2021to Miniclip for a consideration of 1.2 billion US dollars, the company announcement. The transaction is expected to be finalized in the first months of 2025.

“This transaction transforms Embracer’s financial position and puts us in a stronger position to generate value,” Lars Wingefors, co-founder and CEO of Embracer Group, said in a press release. “Easybrain has been an important part of the Embracer family for over three years, contributing to strong value creation during this time. As Easybrain’s market transforms, Miniclip is the ideal strategic buyer to keep the company at the forefront of the ad-driven mobile games industry. I would like to express my gratitude to the founders and seniors management Oleg Grushevich, Peter Skoromnyi and Matvey Timoshenko, who remain shareholders of Embracer and the fantastic team at Easybrain for their contributions to Embracer. I am confident that Easybrain will continue to innovate and achieve sustainable growth in the industry. »

Saad Choudri, CEO of Miniclip, added: “We are delighted to welcome Easybrain to Miniclip. We’ve long admired Easybrain’s ability to build loyal and engaged puzzle game communities. The addition of enduring franchises like Sudoku.com further strengthens our vision of engaging a broad gaming audience. Oleg and I have known each other for a while and we are happy to be able to work together to provide great experiences for our players. The combination of Miniclip and Easybrain brings us closer to our vision of unleashing the gamer in everyone.

Oleg Grushevich, CEO of Easybrain, said: “Embracer has been a wonderful home for the Easybrain team, allowing us to focus on our business and grow in our unique way. We are proud to have contributed to the history and strength of Embracer throughout our journey, and we extend our sincere thanks to Lars for being an exceptional partner who has given us their support and trust throughout. long. Today, Easybrain opens a new chapter and we are convinced that joining forces with Miniclip will allow us to leverage new strengths and offer even more enriching experiences to our players. This is an inspiring new phase for the Easybrain team, and I am excited to start working with Saad and look forward to a journey of innovation and growth together.