At this year’s Web Summit in Lisbon, a clear theme emerged: the transformative role of artificial intelligence (AI) in democratizing creativity and growing businesses.

Industry leaders and innovators highlighted how AI-powered tools are reshaping content creation, enabling businesses of all sizes to produce high-quality documents efficiently and effectively. But as audiences demand more engaging, relevant, and high-quality content, meeting these expectations can seem insurmountable for small businesses, solopreneurs, and large corporations. Tools like Adobe ExpressAdobe’s AI-powered “create anything” app is designed to alleviate these pressures by making professional-quality content creation accessible to everyone, allowing businesses of any size to focus and establish meaningful connection with their audience.

AI as an accelerator, not a substitute, for creativity

We live in a world where everyone can now bring their creative vision to life simply by describing it in a few words and generating content in just seconds. A world where apps act as creative co-pilots to help instantly create unique designs based on individual style and tastes.

By automating technical tasks, AI-powered tools like Adobe Express enable professionals across business functions, from HR to finance, to unleash their creative potential without the need for extensive design experience . For businesses, this means faster content cycles, improved productivity, and the flexibility to adapt to changing market trends.

One of the key takeaways from the Web Summit was the potential for AI to enhance, not replace, human creativity. Adobe Express helps non-designers and creative professionals produce high-quality, on-brand content faster. The app’s AI-powered automation handles repetitive tasks, like resizing images and adding animations, so users can focus on their creative strategy. The “Animate All” feature, for example, allows users to add dynamic movement to designs with a single click, transforming static posts into stopped-scrolling content, ideal for today’s visual digital landscape.

Making creativity accessible and effective

Web Summit 2024 highlighted a trend: Companies of all sizes, from agile startups to established enterprises, are increasingly relying on AI-driven design solutions to bridge the gap between sophisticated creative demands and daily practical needs.

For small business owners and solopreneurs, AI-powered design tools address a pressing branding challenge: how to create compelling, consistent visuals when skills and resources are limited. The Web Summit introduced Adobe Express as a solution to help these smaller players establish and maintain a refined and distinctive brand presence, which is especially vital in a competitive, content-driven economy.

Empowering small businesses and individual entrepreneurs to grow

Small businesses and solopreneurs face the challenge of producing professional-quality content without the budget of dedicated design teams. Adobe recent partnership with British entrepreneur Steven Bartlett shows how accessible design tools can help emerging brands create visually appealing marketing materials quickly and affordably.

In today’s fast-paced market, agility is essential. User-friendly platforms offering range of customizable assets and templates enable small businesses to create compelling, brand-specific content at scale. This allows them to establish a strong visual presence and interact effectively with customers, regardless of budgetary constraints.

Drive business efficiency and growth with integrated design tools

Adobe Express is also designed to streamline workflows in various business environments, making it ideal for teams that need to collaborate on content. Seamlessly integrated with Adobe’s broader suite, including Document Cloud, Creative Cloud, and Experience Manager apps, Adobe Express makes sharing, editing, and managing assets simple. This integration allows companies to maintain brand consistency across departments, giving teams access to shared resources even without deep design skills.

This efficiency is already producing real results for global companies like dentsuwhich uses Adobe Express to enable its marketers to create professional content. By reducing content production time by 70%, dentsu allows designers to focus on high-impact projects. This increased productivity allows businesses to reduce campaign time to market, which is essential for growth in a rapidly changing economy.

Discover new possibilities in content creation

As businesses of all sizes operate in an increasingly visual and competitive landscape, AI-powered design tools demonstrate the potential to make creativity more accessible, more effective and more impactful. Whether streamlining workflows across global teams or helping small brands establish a professional presence, these innovations enable organizations to engage their audiences with high-quality content that truly resonates . The future of content creation is about breaking down barriers, enabling businesses to tell their stories authentically, and fostering connections in a way that is both actionable and inspiring.

Ready to get started? Dive into Adobe Express and turn your creative ideas into compelling, on-brand content — no experience required.

This article was created by Adobe with Insider Studios.