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Red Dot Award for Exclusive Achievement
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Red Dot Award for Exclusive Achievement

In October 2023, Lud Campari, the iconic rote Aperitif at Mailand, erstmals ins THE GRAND CAMPARI HOTEL in Soho House Berlin one. In the Pop-up-Hotel-Konzept you will find the entire philosophy of Gastfreundschaft. Partner and Gäste worked on an exclusive design, design and production by the Denis Widman design studio.

The Einladung sollte den Gast sofort in THE GRAND CAMPARI HOTEL eintauchen lassen, and established the Denis Widman design studio as part of his thoughts and supervision by the Red Dot jury in Bereich Communication Design.

The Grand Campari Hotel DescriptionThe Grand Campari Hotel Description

Photo credit: Denis Widman Design Studio

The spectacular pop-up card can be found near the hotel as well as the London Shuttle available in an aufspringen box. While the organization erhielten die Gäste verpackt in einer Schublade einen symbolischen Zimmerschlüssel, der ihnen Zugang zum Event verschaffte. We visited the Grand Campari Hotel at Soho House and often had the opportunity to take part in a Paper-Peepshow in addition to Goodie. The three-dimensional map features a single international bar professional, as well as co-host of THE GRAND CAMPARI HOTEL, led by: Monica Berg (Tayer & Elementary), Tommaso Cecca (Camparino in Galleria), Charles Schumann (Schumann’s), Ago Perrone ( Connaught Bar) and Giacomo Giannotti (Paradiso).

The Grand Campari Hotel Full serviceThe Grand Campari Hotel Full service

Photo credit: Denis Widman Design Studio

The work of the Denis Widman design studio for Campari produced the Red Dot Best Of The Best edition and created projects in 18 wet product categories in 38 branches and 55 countries. Sowohl die Einladung and also the Paper-Peepshow are best for your own stories. Denis Widman: “I had a film to make and was inspired by Machart from Victorian Panoramas, which inspired my time studying in Scotland for the first time. These manual installations on paper are often considered a souvenir of high society in the Victorian era.

Three days were organized by Campari Pop-up-Konzept at Soho House Berlin with a brilliant program for bar professionals everywhere. In the international Bar-Community there are Campari among the best bar offerings and drinks menus in the world.

The Grand Campari Hotel DescriptionThe Grand Campari Hotel Description

Photo credit: Denis Widman Design Studio

The Campari-Einladung and -Peepshow with the Red Dot Award were carried out on a tour through several museums: they are located in the Berlin Museum of Communication, located in Essen and Shanghai.

About Campari

Campari is Italy’s emblematic spirit aperitif and Zutat is one of the best cocktails in the world. Das Unternehmen arrived in 1860 in Mailand von Gaspare Campari. In Sohn Davide he found himself in an uncontrollable and revolutionary state of mind, dessen Rezeptur bis heute unverändert ist. Campari’s simple colors and unique and complete recipes are provided by a mixture of seafood, aromatic dishes and fruits with alcohol and water. Campari is unique, uncontrollable and sustainable. The drink selection options are very varied and immersed in other possibilities. Neben Barkeeper*innen, one of the largest in the world regelmäßig new variants with the roten Bitter kreieren icons, is a Campari also for artists*innen unterschiedlicher Genres immersed in great inspiration, the world’s own Leidenschaft and free creativity to get started.

About the Campari Group

The Campari Group serves the most successful companies in the global spiritual industry with a portfolio of more than 50 Premium and Super Premium brands, which correspond to global, regional and local priorities. The Campari Group’s global priorities are Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The entrepreneurs were born in 1860 and are one of the world’s top players in the premium spirits industry. It is a global green company and is present in more than 190 states of the green world, with advanced positions in Europe, North America and South America. Campari Group’s monitoring strategy is focused on organizing production area monitoring through market construction and external monitoring through selective acquisitions of brands and combination companies. Mit Hauptsitz in Sesto San Giovanni, Italy, operates the Campari Group 23 global production companies and manages its own company network in 25 federal states. Das Unternehmen beschäftigt rund 4,700 Mitarbeiter*innen. The Muttergesellschaft company, Davide Campari Milano NV (Reuters CPRI.MI – Bloomberg CPR IM), was notified in 2001 by the Italian stock exchange.

For more information: www.camparigroup.com.

Although these are some of the marks, they may be damaged.

Quelle: Campari Group
Images: Denis Widman Design Studio